Category
Lifestyle
Assisted Choices
Trend cluster
Category
Coached
Sleep
Sleep-coaching services are personalized to users' individual needs.
4.2
Trend score
Trend
What is the Coached Sleep trend?
Coached Sleep: Apps that connect users to sleep coaches as well as other sleep-enhancing services are on the rise as people look for more personalized ways to improve how fast they fall asleep, and the quality of their sleep.
Insight
The consumer insight behind the Coached Sleep trend
Stress among North American consumers is on the rise as professional and personal responsibilities mount, and issues like financial stressors and poor health cause more anxiety. With the average adult's busy schedule, important things like adequate nutrition and sleep end up impacted. Brands that are able to help consumers get back on track are increasingly appealing because of these concerns.
Trend themes
Themes within the Coached Sleep trend
Three behaviours holding the trend together01
Sleep Coaching Apps
Apps that connect users to sleep coaches and offer personalized sleep enhancing services are on the rise, creating opportunities for brands to help consumers improve their sleep amidst rising stress levels.
02
Personalized Sleep Coaching Devices
Wearable devices like the Kokoon Sleep Nightbuds offer users personalized audio coaching for better sleep, presenting opportunities for innovators in the sleep assistance space.
03
Smart Sleep-Optimizing Systems
Multifunctional sleep aid systems, like the Sorosis Mini3, seek to help users fall asleep faster, stay asleep longer and wake up refreshed, providing new opportunities to explore drug-free methods for enhancing sleep quality.
Industry implications
What the Coached Sleep trend means for industry
Where the trend changes the playbookFor
Health Tech
Health Tech is constantly evolving to develop personalized solutions for sleep deprivation with a variety of devices and apps available to address specific sleep concerns.
For
Wearable Tech
Wearable tech is being used to capture data useful for sleep coaching, offering personalized solutions for individuals seeking help with their sleep routines and habits.
For
Wellness
Wellness is no longer defined solely by nutrition and exercise, with sleep coaching and enhancing programs becoming increasingly popular for the stressed out individual.
Workshop question
How is your brand improving its cutomers' quality of life?
Trend signals
Trend signals for Coached Sleep
Trend score 4.2 out of 10, from popularity 65%, activity 50%, freshness 10%.
Popularity65%
Activity50%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Coached Sleep trend
4 featured examples from Jan 6 to Sep 21, 2021CategoryTech
Smart Sleep-Optimizing Systems
The Sorosis Mini3 Helps with Better, Higher-Quality Rest
Opportunity to partner with healthcare providers and insurers to promote the adoption of smart sleep-optimizing systems as a non-invasive treatment option for various sleep disord…
CategoryLifestyle
Sleep Coaching Apps
The Wave Sleep App Helps Adults Adopt Healthier Wind-Down Routines
The intersection of technology and sleep coaching is disrupting the health and wellness industry and opening up new avenues for innovation
CategoryTech
Personalized Sleep Coaching Earbuds
The Kokoon Sleep Nightbuds Help Users Get a Better Night Sleep
There is an opportunity for companies in the wearable technology industry to incorporate personalized audio coaching and adaptive audio technology into their products for enhanced…
CategoryLifestyle
Remote Sleep Coaching Apps
'Bioloop Sleep' Offers Users One-on-One Support
Opportunity for health and wellness providers to offer remote sleep coaching services.
