Sleep-coaching services are personalized to users' individual needs
Trend - Apps that connect users to sleep coaches as well as other sleep-enhancing services are on the rise as people look for more personalized ways to improve how fast they fall asleep, and the quality of their sleep.
Insight - Stress among North American consumers is on the rise as professional and personal responsibilities mount, and issues like financial stressors and poor health cause more anxiety. With the average adult's busy schedule, important things like adequate nutrition and sleep end up impacted. Brands that are able to help consumers get back on track are increasingly appealing because of these concerns.
Insight - Stress among North American consumers is on the rise as professional and personal responsibilities mount, and issues like financial stressors and poor health cause more anxiety. With the average adult's busy schedule, important things like adequate nutrition and sleep end up impacted. Brands that are able to help consumers get back on track are increasingly appealing because of these concerns.
Workshop Question - How is your brand improving its cutomers' quality of life?
Trend Themes
1. Sleep Coaching Apps - Apps that connect users to sleep coaches and offer personalized sleep enhancing services are on the rise, creating opportunities for brands to help consumers improve their sleep amidst rising stress levels.
2. Personalized Sleep Coaching Devices - Wearable devices like the Kokoon Sleep Nightbuds offer users personalized audio coaching for better sleep, presenting opportunities for innovators in the sleep assistance space.
3. Smart Sleep-optimizing Systems - Multifunctional sleep aid systems, like the Sorosis Mini3, seek to help users fall asleep faster, stay asleep longer and wake up refreshed, providing new opportunities to explore drug-free methods for enhancing sleep quality.
Industry Implications
1. Health Tech - Health Tech is constantly evolving to develop personalized solutions for sleep deprivation with a variety of devices and apps available to address specific sleep concerns.
2. Wearable Tech - Wearable tech is being used to capture data useful for sleep coaching, offering personalized solutions for individuals seeking help with their sleep routines and habits.
3. Wellness - Wellness is no longer defined solely by nutrition and exercise, with sleep coaching and enhancing programs becoming increasingly popular for the stressed out individual.
