Category
Lifestyle
Assisted Choices
Trend cluster
Category
Resocializing
Initiatives
Brands launch campaigns helping people adjust to post-pandemic life.
5.0
Trend score
Trend
What is the Resocializing Initiatives trend?
Resocializing Initiatives: Brands are launching new initiatives designed to support the transition back to "normal." These range from reminding individuals of dining etiquette to tips on helpful hygiene practices to re-instate.
Insight
The consumer insight behind the Resocializing Initiatives trend
The pandemic drastically altered the way most of society lived day-to-day, decreasing social interactions significantly. As the economy slowly starts to re-open, many individuals feel anxiety about re-entering social situations like dining out or returning to the office. As consumers grow accustomed to life going back to "normal," many will flock to brands that will support this process.
Trend themes
Themes within the Resocializing Initiatives trend
Three behaviours holding the trend together01
Post-Pandemic Transition
Brands are launching new initiatives designed to support the transition back to “normal” life.
02
Hygiene Campaigns
Brands are reminding consumers to resume pre-covid hygiene habits.
03
Social Interaction Support
Card games and other initiatives are being launched to help people connect and re-connect in a time of social atrophy.
Industry implications
What the Resocializing Initiatives trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Opportunities exist for marketers and advertisers to create post-pandemic campaigns and messages that communicate safety measures and support for lifestyle changes.
For
Personal Hygiene
New opportunities exist for manufacturers of personal hygiene and grooming products to create campaigns and promotions supporting consumer behavior changes during the pandemic transition.
For
Entertainment and Recreation
Opportunities exist for the entertainment and recreation industry to support social interaction and offer new experiences that celebrate re-entering “normal” life.
Workshop question
How can your brand support consumers' transition to post-pandemic life?
Trend signals
Trend signals for Resocializing Initiatives
Trend score 5.0 out of 10, from popularity 78%, activity 63%, freshness 10%.
Popularity78%
Activity63%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Resocializing Initiatives trend
4 featured examples from May 5 to Jul 1, 2021CategoryLifestyle
Post-Pandemic Card Games
Where Should We Begin? Helps to Rebuild Social Confidence
Creating novel solutions like games or therapy programs designed to help individuals cope with social anxiety presents disruptive innovation opportunities in the mental health and…
CategoryMarketing
Post-Pandemic Gum Campaigns
EXTRA Gum's 'For When It's Time' Depicts a Fresh Start
Opportunities to create campaigns that convey comfort and nostalgia while promoting indulgence and pleasure, using gum and other sweets.
CategoryMarketing
Post-Pandemic Deodorant Ads
Degree Issues Reminder to Wear Deodorant Again as Things Open Up
This industry has an opportunity to innovatively promote and create new products specifically targeted at the post-pandemic consumer behavior.
CategoryPop Culture
Cheeky Dining Training Ads
The Boston Pizza Patio Re-Training Video Teaches Patio Etiquette
The hospitality industry can use creative patio etiquette training videos to educate customers for a better experience.
