In light of Ontario patios re-opening from one of the longest lockdowns, Boston Pizza is helping customers remember how to dine in public with the launch of the 'Patio Re-Training Video.' The tongue-in-cheek campaign features a commercial that showcases the use of common patio practices, including how to use a coaster, protecting your beverages from wasps and more.
Alongside the commercial, Boston Pizza also debuted a 72-page manual featuring articles and infographics that offer a more in-depth explanation. For fans that prefer audio, the brand also offers a hotline (1-855-BP-HOW-TO) which offers patio etiquette lessons.
"Sitting on the patio, enjoying the weather, a drink and some great food and the in-person company of friends are pastimes Canadians have universally been longing to return to. And we just want to make that return to a BP Patio a smooth and enjoyable one,” said James Kawalecki, Vice President, Marketing at Boston Pizza.
Image Credit: Boston Pizza
Key Themes Behind This Trend
- Patio Etiquette Training
- The Boston Pizza Patio Re-Training Video and manual offers opportunities for creating engaging and humorous training content aimed at educating customers on patio etiquette.
- Audio Training Hotline
- Boston Pizza's 1-855-BP-HOW-TO hotline offers opportunities for companies to develop similar audio training services as a value-added service to customers or employees.
- Tongue-in-cheek Marketing Campaigns
- The success of Boston Pizza's tongue-in-cheek 'Patio Re-Training' video presents opportunities for companies looking to develop similarly lighthearted marketing campaigns that create engagement and drive traffic.
Where This Applies
- Hospitality Industry
- The hospitality industry can use creative patio etiquette training videos to educate customers for a better experience.
- Retail Industry
- The retail industry can provide audio training hotlines as value-added services to enhance the customer experience.
- Advertising Industry
- The success of Boston Pizza's tongue-in-cheek marketing campaign is an opportunity for the Advertising industry to develop similarly humorous campaigns that promote engagement.
