Beauty-focused ingestible supplements are offered in unique formats
Trend - Health brands are branching out from offering beauty-enhancing pills and are now offering their beauty supplements in unique formats. These include everything from dissolvable strips to freeze-dried supplements.
Insight - The personal wellness industry has grown so large that consumers that are shopping in this space are often overwhelmed with the number of choices they have. Brands that are able to stand out from a formulation and branding perspective are likely to draw in more customers.
Insight - The personal wellness industry has grown so large that consumers that are shopping in this space are often overwhelmed with the number of choices they have. Brands that are able to stand out from a formulation and branding perspective are likely to draw in more customers.
Workshop Question - How is your brand prioritizing standout branding?
Trend Themes
1. Beauty Supplements in Unique Formats - Health brands are now offering beauty supplements in unique formats, such as dissolvable strips and freeze-dried supplements, to stand out from their competitors.
2. Convenient and Effective Supplement Delivery - Innovative beauty supplement companies are using technologies, such as freeze-drying and buccal absorption, to increase the absorption rate and provide consumers with a more convenient and effective supplement delivery system.
3. Revival of Traditional Remedies with a Modern Twist - Some supplement companies are utilizing traditional remedies and 3D printing technology to create beautifying supplements for modern consumers.
Industry Implications
1. Personal Wellness Industry - The personal wellness industry has grown so large that consumers that are shopping in this space are often overwhelmed with the number of choices they have, providing an opportunity for brands to stand out with innovative supplement formats.
2. Beauty and Skincare Industry - Beauty supplement companies are disrupting the beauty and skincare industry by using innovative delivery methods to provide consumers with more effective and efficient ways to achieve healthy skin, hair, and nails.
3. Alternative Medicine Industry - Some supplement companies are utilizing traditional remedies and 3D printing technology to create beautifying supplements for modern consumers, offering a new approach to alternative medicine that combines traditional practices with modern technology.
