Category
Lifestyle
Performance Powders
Trend cluster
Category
Cosmetic
Supplement
Beauty-focused ingestible supplements are offered in unique formats.
5.9
Trend score
Trend
What is the Cosmetic Supplement trend?
Cosmetic Supplement: Health brands are branching out from offering beauty-enhancing pills and are now offering their beauty supplements in unique formats. These include everything from dissolvable strips to freeze-dried supplements.
Insight
The consumer insight behind the Cosmetic Supplement trend
The personal wellness industry has grown so large that consumers that are shopping in this space are often overwhelmed with the number of choices they have. Brands that are able to stand out from a formulation and branding perspective are likely to draw in more customers.
Trend themes
Themes within the Cosmetic Supplement trend
Three behaviours holding the trend together01
Beauty Supplements in Unique Formats
Health brands are now offering beauty supplements in unique formats, such as dissolvable strips and freeze-dried supplements, to stand out from their competitors.
02
Convenient and Effective Supplement Delivery
Innovative beauty supplement companies are using technologies, such as freeze-drying and buccal absorption, to increase the absorption rate and provide consumers with a more convenient and effective supplement delivery system.
03
Revival of Traditional Remedies with a Modern Twist
Some supplement companies are utilizing traditional remedies and 3D printing technology to create beautifying supplements for modern consumers.
Industry implications
What the Cosmetic Supplement trend means for industry
Where the trend changes the playbookFor
Personal Wellness Industry
The personal wellness industry has grown so large that consumers that are shopping in this space are often overwhelmed with the number of choices they have, providing an opportunity for brands to stand out with innovative supplement formats.
For
Beauty and Skincare Industry
Beauty supplement companies are disrupting the beauty and skincare industry by using innovative delivery methods to provide consumers with more effective and efficient ways to achieve healthy skin, hair, and nails.
For
Alternative Medicine Industry
Some supplement companies are utilizing traditional remedies and 3D printing technology to create beautifying supplements for modern consumers, offering a new approach to alternative medicine that combines traditional practices with modern technology.
Workshop question
How is your brand prioritizing standout branding?
Trend signals
Trend signals for Cosmetic Supplement
Trend score 5.9 out of 10, from popularity 79%, activity 81%, freshness 17%.
Popularity79%
Activity81%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cosmetic Supplement trend
9 featured examples from Feb 27, 2020 to Jul 22, 2023CategoryFashion
3D-Printed Skin Supplements
Nourished x Neutrogena Skin360 SkinStacks Debuted at CES 2023
Neurogena's Skin360 SkinStacks is a disruptive innovation opportunity for beauty and skincare companies looking to offer more personalized and effective products.
CategoryLifestyle
Effective Beauty Supplements
NuStrip Offers a Convenient Beauty in a Strip
The beauty supplement industry has an opportunity to develop and market more effective beauty supplements in strip form.
CategoryLifestyle
Freeze-Dried Skincare Supplements
Vmores' Freeze-Dry Technology Preserves Sensitive Ingredients
Applying freeze-dry technology traditionally used in aerospace enables the preservation of sensitive skincare ingredients.
CategoryFashion
Beautifying Jelly Beans
These Fruit-Flavored Jelly Beans Support Hair, Skin & Nail Health
Jelly bean supplements offer a unique alternative delivery method to traditional pills and capsules, opening opportunities for innovation in the supplement industry.
CategoryFashion
Topical Skin Supplements
THE PILL Shares the Benefits of Skincare Layering in a Bottle
'THE PILL' aligns with the skincare industry, offering a potential disruptive innovation opportunity for new, multi-benefit products.
CategoryLifestyle
Ready-to-Drink Supplement Shots
D+ For Care's Supplement Sticks Don't Need Mixing or Diluting
The health and wellness industry can leverage the trend of ready-to-drink supplement shots and highly concentrated supplement sticks to create innovative products that cater to th…
CategoryLifestyle
Personalized Skin Supplements
Neutrogena Launches Personalized Vitamin Supplements with Nourished
Customized and personalized supplements have the potential to disrupt the supplement industry by offering a unique product experience specifically tailored to each consumer.
CategoryLifestyle
All-in-One Beauty Elixirs
'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting
The beauty and wellness industry can capitalize on the trend of drinkable beauty elixirs by developing innovative formulations that target specific skin, hair, and nail concerns.
CategoryLifestyle
Beautifying 3D-Printed Supplements
Fable & Mane Tiger Tea Golden Milk Fuses Tradition & Technology
Fusing tradition and technology to create novel health and beauty products caters to the growing market of consumers seeking innovative and holistic wellness solutions.
