Pet wellness products and services are inspired by human rituals
Trend - For pet owners that prioritize luxury pet wellness, products and services in this space that mimic human rituals are becoming more popular. These include everything from calming diffusers for cats, to dog-friendly charcuterie platters.
Insight - Pet care is becoming increasingly personalized and distinct as people look for ways to ensure that their beloved animals are well cared for and happy. Pet owners are looking for pet-oriented products that showcase their love through "human" means to better integrate pets into their daily activities.
Insight - Pet care is becoming increasingly personalized and distinct as people look for ways to ensure that their beloved animals are well cared for and happy. Pet owners are looking for pet-oriented products that showcase their love through "human" means to better integrate pets into their daily activities.
Workshop Question - How could your brand take inspiration from unique industries or consumer routines to inform its product/service?
Trend Themes
1. Personalized Pet Care - Pet care is becoming increasingly personalized and distinct as people look for ways to ensure that their beloved animals are well cared for and happy.
2. Human-inspired Pet Products - Pet-oriented products that showcase love through human means are becoming popular.
3. Pet Wellness Rituals - Pet owners are looking for pet wellness products and services that mimic human rituals.
Industry Implications
1. Pet Care - The pet care industry can benefit from creating personalized pet care services and products that imitate human rituals.
2. Wellness - The wellness industry can create new wellness products focused on pet health and well-being inspired by human wellness trends.
3. Personalization - The personalization industry can learn from the trends in personalized pet care and create similar products and services for humans.
