Hygiene products incorporate the benefits of upcycled ingredients
Trend - Skincare brands are creating cleansing products that contain upcycled ingredients that would otherwise go to waste. These products include everything from "wonky" cucumber-infused shower gels to cleansing balms with upcycled apple extracts.
Insight - Sustainability is increasingly a motivating factor when it comes to consumers' purchase decisions, particularly as the effects of climate change become more visible in their day-to-day. Now, people are looking for both small and large ways they can change their habits to reduce their personal impact, and are turning to brands that empower them to do so.
Insight - Sustainability is increasingly a motivating factor when it comes to consumers' purchase decisions, particularly as the effects of climate change become more visible in their day-to-day. Now, people are looking for both small and large ways they can change their habits to reduce their personal impact, and are turning to brands that empower them to do so.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
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Upcycling — Brands are finding ways to use upcycled fruits and vegetables in their hygiene or skincare products to reduce food waste and increase sustainability.
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Sustainability — Consumers are increasingly motivated by sustainability, looking for ways to reduce their personal impact, and turning to brands that empower them to do so.
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Transforming Skincare Products — Skin care products that transform their texture help consumers personalize their self-care routines while being mindful of waste and reuse of ingredients.
Industry Implications
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Hygiene & Skincare — Upcycling fresh produce can be beneficial in creating new limited edition products that are gentle on the skin and make use of otherwise wasted ingredients.
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Food & Beverage — There is a growing trend towards using misshapen or discarded produce in food products, which can be beneficial for brands and consumers alike, as they preserve food resources and address sustainability and food waste concerns.
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Packaging — Brands that use 100% recyclable packaging as a part of their sustainability efforts address issues regarding the disposal of their products, particularly in encouraging consumers to recycle more often.
