KraveBeauty's Makeup Re-Wined Features Upcycled Grapeseed Oil
Laura McQuarrie — July 21, 2022 — Fashion
References: kravebeauty & allure
Makeup Re-Wined by KraveBeauty is a transforming jelly oil cleanser that makes taking off makeup and sunscreen easy, along with any impurities. The unique cleanser gets its name from the fact that the formula is infused with sustainably sourced, upcycled grapeseed oil. As the brand describes, "one vineyard's trash is our treasure."
This sensorial skincare product starts out as a "jiggly jelly," then it emulsifies into a smooth oil that can be massaged into the skin. Once combined with water, the cleanser takes on its final milky form, which is readily washed away. This cleanser from KraveBeauty addresses consumers who find oil cleansers too messy and cleansing balms unsuited to their needs.
As well as spotlighting a sustainable and upcycled ingredient, KraveBeauty makes the recycled content in its packaging clear.
This sensorial skincare product starts out as a "jiggly jelly," then it emulsifies into a smooth oil that can be massaged into the skin. Once combined with water, the cleanser takes on its final milky form, which is readily washed away. This cleanser from KraveBeauty addresses consumers who find oil cleansers too messy and cleansing balms unsuited to their needs.
As well as spotlighting a sustainable and upcycled ingredient, KraveBeauty makes the recycled content in its packaging clear.
Trend Themes
1. Sustainable Skincare - KraveBeauty's use of upcycled grapeseed oil highlights the potential for sustainable ingredients in the skincare industry.
2. Transforming Cleansers - KraveBeauty's innovative jelly-oil formula shows potential for disruptive innovation in the skincare industry by offering a unique cleansing experience.
3. Eco-friendly Packaging - KraveBeauty's clear labeling of recycled content in its packaging highlights the potential for eco-friendly packaging innovation in the skincare industry.
Industry Implications
1. Skincare - KraveBeauty's use of sustainable ingredients and innovative formula offers disruptive innovation opportunities in the skincare industry.
2. Beauty - KraveBeauty's sustainable approach to skincare presents opportunities for disruptive innovation in the broader beauty industry.
3. Packaging - KraveBeauty's eco-friendly packaging offers disruptive innovation opportunities in the packaging industry, particularly for businesses looking to promote sustainable practices.
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