Category
Tech
Delegated Interfaces
Trend cluster
Category
Mainstream
Metaverse
Brands are placing more of an emphasis on metaverse experiences.
4.4
Trend score
Trend
What is the Mainstream Metaverse trend?
Mainstream Metaverse: Mainstream brands are now investing in metaverse technology to develop a range of shared social experiences online. While the concept has yet to become a mainstay among consumers, technology brands are seeing the potential in creating extensive online worlds where individuals share immersive virtual spaces.
Insight
The consumer insight behind the Mainstream Metaverse trend
In light of the pandemic, more individuals are accustomed to virtual experiences. As technology continues to advance, consumers are expecting these virtual spaces to be more sophisticated and life-like, transforming the experience into a manifestation of reality. As people, especially younger generations, continue to turn to digital means to establish a sense of interconnectedness, brands that offer community-based virtual experiences will win consumer loyalty.
Trend themes
Themes within the Mainstream Metaverse trend
Three behaviours holding the trend together01
Metaverse development
As both consumers and brands shift towards immersive, community-driven virtual experiences, startups are innovating to create accessible and efficient VR development platforms.
02
Mini-Metaverse platforms
Companies are now creating mini-metaverse platforms that offer consumers a range of virtual worlds to interact with, attracting virtual-savvy consumers and pushing the limits of application development.
03
Blockchain-based gaming and commerce
The integration of cryptocurrency betting and decentralized commerce platforms into the Metaverse presents a unique and potentially lucrative innovation opportunity for businesses in both the gaming and commerce industries.
Industry implications
What the Mainstream Metaverse trend means for industry
Where the trend changes the playbookFor
Virtual Reality and Augmented Reality
As consumers look for more personalized Metaverse experiences, VR and AR technologies push the boundaries of immersive, interactive realities.
For
Gaming Industry
As more Metaverse concepts emerge, startups and businesses in the gaming industry are creating VR-compatible games and investing in mini-metaverse infrastructures.
For
Blockchain and Cryptocurrency
The integration of cryptocurrency and blockchain is making its way into the development of virtual economies within the Metaverse, creating distinct opportunities for businesses in the blockchain industry.
Workshop question
How can your brand leverage the metaverse to expand consumer reach?
Trend signals
Trend signals for Mainstream Metaverse
Trend score 4.4 out of 10, from popularity 73%, activity 48%, freshness 10%.
Popularity73%
Activity48%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mainstream Metaverse trend
4 featured examples from Aug 13 to Aug 16, 2021CategoryTech
Metaverse-Focused Startups
TetaVi Rasises $20 Million to Develop Accessible Computer Vision Tech
TetaVi's video capture software and goal to reduce the necessary equipment and studio space create opportunities for disruptive innovation in the video production and editing indu…
CategoryBusiness
Blockchain-Based Metaverse Casinos
Atari Set to Launch Interactive Crypto Arcade in Decentraland
Gaming companies can explore the potential to create fully virtual gaming areas within Metaverse platforms and offer cryptocurrency-based transactions for increased security.
CategoryTech
Mini Metaverse Companies
Nextech Set to Aquire Spatial Computing Company 'ARway'
As Nextech aims to build mini-metaverse for geolocations, virtual reality companies can leverage this trend and expand their scope of services to cater to brands and companies tha…
CategoryBusiness
VR-Focused Commerce Platforms
Boson Protocol Turns to the Metaverse with the Launch of 'Portal'
The development of VR-focused commerce platforms presents an opportunity for e-commerce retailers to access a new market and create immersive retail experiences using blockchain t…
