Category
Lifestyle
Assisted Choices
Trend cluster
Category
Biodegradable
Eyewear
Brands create zero waste eyewear that will decompose after use.
3.6
Trend score
Trend
What is the Biodegradable Eyewear trend?
Biodegradable Eyewear: Brands in the eyewear space are launching new products designed to decompose after use. These sustainable, durable, and aesthetically pleasing products appeal to consumers looking for eco-friendly products.
Insight
The consumer insight behind the Biodegradable Eyewear trend
As more consumers consider the impact of their purchases in light of climate change, many are looking for sustainable alternatives that reduce their carbon footprint. This comes as scientists and activists from around the globe inform the public of the nearing dangers. Therefore, the average eco-conscious consumer seeks to implement both micro and/or macro lifestyle changes that align with their sustainability goals.
Trend themes
Themes within the Biodegradable Eyewear trend
Three behaviours holding the trend together01
Biodegradable Eyewear
Sustainable eyewear is a growing trend as consumers become more eco-conscious and seek out products that reduce their carbon footprint.
02
Celebrity Backed Eco-Friendly Fashion
Collaborations with celebrities can help eco-friendly fashion reach a wider audience and tap into their fan base.
03
Plant-Based Materials
The use of plant-based bioplastics, such as M49, is a trend in the eyewear industry as it provides an alternative to traditional materials and is biodegradable.
Industry implications
What the Biodegradable Eyewear trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can learn from the use of sustainable materials and collaborations with celebrities to create eco-friendly products that appeal to a wider audience.
For
Eyewear Industry
The eyewear industry can explore the use of biodegradable and plant-based materials to create sustainable products that align with consumers' eco-consciousness and reduce their carbon footprint.
For
Sustainability Industry
The sustainability industry can benefit from the innovation and use of new materials in the eyewear industry to create more eco-friendly products that reduce waste and carbon emissions.
Workshop question
How can your brand implement sustainability in its products or services?
Trend signals
Trend signals for Biodegradable Eyewear
Trend score 3.6 out of 10, from popularity 47%, activity 52%, freshness 10%.
Popularity47%
Activity52%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Biodegradable Eyewear trend
4 featured examples from Jun 3 to Aug 12, 2021CategoryEco
Posh Plant-Based Eyewear
The Forever Wires Modular Eyewear Offers an Eco-Friendly Option
Eyewear industry companies can explore new possibilities of modular, zero-waste, and 3D-printed designs to meet customers' expectations and embrace sustainability in their offerin…
CategoryPop Culture
Footballer-Approved Sunglasses
The Cloos x Brady Sunglasses Collection Has Biodegradable Frames
The biodegradable frames used in the Cloos x Brady Sunglasses Collection presents an opportunity for disruption in the traditional eyewear industry.
CategoryEco
Biodegradable Sunglasses
JINS&SUN's Classic Collection Features Plant-Based Bioplastic M49
The eyewear industry can explore the use of biodegradable materials and sustainable manufacturing techniques to create eco-friendly products.
CategoryEco
Recycled Biodegradable Lenses Sunglasses
FacePlant Sunglasses Feature Replaceable Components
The eyewear industry has an opportunity to innovate by incorporating more sustainable materials, construction methods, and replaceable components into existing product lines.
