Brands create zero waste eyewear that will decompose after use
Trend - Brands in the eyewear space are launching new products designed to decompose after use. These sustainable, durable, and aesthetically pleasing products appeal to consumers looking for eco-friendly products.
Insight - As more consumers consider the impact of their purchases in light of climate change, many are looking for sustainable alternatives that reduce their carbon footprint. This comes as scientists and activists from around the globe inform the public of the nearing dangers. Therefore, the average eco-conscious consumer seeks to implement both micro and/or macro lifestyle changes that align with their sustainability goals.
Insight - As more consumers consider the impact of their purchases in light of climate change, many are looking for sustainable alternatives that reduce their carbon footprint. This comes as scientists and activists from around the globe inform the public of the nearing dangers. Therefore, the average eco-conscious consumer seeks to implement both micro and/or macro lifestyle changes that align with their sustainability goals.
Workshop Question - How can your brand implement sustainability in its products or services?
Trend Themes
1. Biodegradable Eyewear - Sustainable eyewear is a growing trend as consumers become more eco-conscious and seek out products that reduce their carbon footprint.
2. Celebrity Backed Eco-friendly Fashion - Collaborations with celebrities can help eco-friendly fashion reach a wider audience and tap into their fan base.
3. Plant-based Materials - The use of plant-based bioplastics, such as M49, is a trend in the eyewear industry as it provides an alternative to traditional materials and is biodegradable.
Industry Implications
1. Fashion Industry - The fashion industry can learn from the use of sustainable materials and collaborations with celebrities to create eco-friendly products that appeal to a wider audience.
2. Eyewear Industry - The eyewear industry can explore the use of biodegradable and plant-based materials to create sustainable products that align with consumers' eco-consciousness and reduce their carbon footprint.
3. Sustainability Industry - The sustainability industry can benefit from the innovation and use of new materials in the eyewear industry to create more eco-friendly products that reduce waste and carbon emissions.
4 Featured, 25 Examples:
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Date Range:
Jun 21 — Sep 21
Trending:
Warm
Consumer Insight Topics:
