The Ones 2 Watch 'Love Lockdown' editorial boasts photography by Dana Kasap Lavie who collaborates with the publication's editor Rosie Daly. Model Noam Chaver stars in the image series and is captured lounging at home alongside a pet cat. Photographer Dana Kasap captures images that are candid and moody, drawing inspiration from the self isolation the world is experiencing as a result of the ongoing COVID-19 pandemic.
This editorial boasts styling by Danielle Marciano who opts for a wardrobe of effortlessly cool casuals. They include jean and t-shirt pairings, sweater vests, oversized knits and blazers, sourced from both designer and fast fashion labels like American Vintage, Uniqlo, Zara, New York & Company and Acne Studios.
Image Credit: <a target="_blank" rel="nofollow" href="https://www.instagram.com/danalavie/">Dana Kasap Lavie</a>
Why This Trend Is Growing
- At-home Fashion
- Opportunities for designers to create casual collections inspired by loungewear and activewear, comfortable while maintaining fashion sensibilities.
- Mood Photography
- A chance for photographers to create moody and authentic imagery showcasing real life at home in times of isolation.
- Pet-inclusive Content
- Brands can explore the possibility of featuring pets in their campaigns as they can be a reliable source of comfort in isolating times and have a huge influence on consumer spending and trends.
Industries Being Reshaped
- Fashion Retail
- Retailers can explore the idea of creating a separate section of their online store offering comfortable, yet fashionable, outfits ideal for lounging at home.
- Photography
- Photographers can take advantage of this opportunity to capture real human moments, expressing real emotions and creating authentic image galleries.
- Pet Products
- Brands creating pet products like beds, toys, and workstations can benefit from including features that complement the homely lifestyle to cater to the growing market of pet owners seeking interior design aesthetics that incorporate their pets.
