Antioxidants are infused into unlikely products
Trend - The popularity of antioxidants in things like food, beverage and skincare has resulted in brands branching out and infusing these oxidation harm-reducing substances into unlikely products like clothing and water.
Insight - As consumers are faced with overwhelming choices in their day-to-day purchases, they're more inclined to seek out the most possible benefits they can receive from a product or service. Brands that merge functions and benefits in their products are likely to stand out in a sea of similar items.
Insight - As consumers are faced with overwhelming choices in their day-to-day purchases, they're more inclined to seek out the most possible benefits they can receive from a product or service. Brands that merge functions and benefits in their products are likely to stand out in a sea of similar items.
Workshop Question - What additional benefits could your brand add to its product/service?
Trend Themes
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Antioxidant Infusion — Brands are infusing antioxidants into unlikely products, such as clothing and water, to merge functions and benefits in their products and stand out in a crowded market.
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Better-for-you Sugar Alternatives — The rise of better-for-you sweetener alternatives, such as LIVA date sugar, that contain no additives and are lower in calories than traditional alternatives, present disruptive innovation opportunities in the food and beverage industry.
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Sustainable Antioxidant-infused Clothes — Sustainable fashion brands, such as Gräffenberg, are infusing clothes with non-toxic ingredients, such as antioxidant ubiquinone and copper, to merge fashion and wellness, creating opportunities for disruption in the clothing and textile industry.
Industry Implications
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Food and Beverage Industry — The demand for healthier products presents opportunities for disruptive innovation in the development of unconventional ingredients, such as better-for-you sweeteners and CBD-infused products.
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Wellness Industry — The trend of infusing products with antioxidants and other health-enhancing compounds represents an opportunity for disruption and innovation in the wellness industry.
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Fashion and Textile Industry — Sustainable and ethical fashion brands, that are integrating non-toxic, sustainable and functional materials like copper and antioxidants, are presenting disruptive innovation opportunities in the fashion and textile industry.
