The Susosu Water is an all-natural mineral water collected from the South Korean springs. It is infused with extra molecular hydrogen, which is known to provide various health benefits.
The packaging is a notable component -- Co-Founder Jheen Oh states, “It was important for us to use an aluminum container for our product. Hydrogen can only be contained in aluminum—if we were to use glass or plastic, hydrogen would escape.” It also takes up less truck space than glass or plastic bottles, offering low carbon footprints. It is also designed with a vibrant tonal palette to grab attention and has text in both English and Korean. The main component is the Susosu logo, which is done in Korean.
Image Credit: Susosu
What's Driving This Trend
- Antioxidant Water
- The trend of adding antioxidant properties to bottled water has opened up new opportunities for health and wellness companies to differentiate their products.
- Aluminum Packaging
- The trend of using aluminum containers for packaging offers new opportunities for companies to innovate in terms of sustainability and portability.
- Multilingual Packaging
- The trend of using packaging with text in multiple languages allows companies to reach global audiences.
Who This Affects Most
- Beverage Industry
- Innovation in the bottled water industry has opened up opportunities for new players to differentiate their water products with unique health benefits and packaging.
- Sustainability Industry
- The trend of using aluminum over glass or plastic for packaging creates a disruptive innovation opportunity in the sustainable packaging industry.
- Language Services Industry
- With the trend of multilingual packaging, language services companies have an opportunity to provide translation services to businesses looking to expand their global reach.
