Brands use macadamia nut milk to replace dairy in vegan snacks and beverages
Trend - The popularity of alternative milks has resulted in macadamia nuts being used as the nutritious, primary milk alternative in various snacks and beverages. These products include everything from canned matcha lattes to ice creams.
Insight - Alternative ingredients are no longer specifically made for people with allergies and intolerances--they're now diverse in their options because of a growing demand among people who aren't necessarily on restrictive diets. Instead, any consumer who opts to eat healthy is now more likely turn to plant-based alternatives with the understanding that these options are more nutritious for them.
Insight - Alternative ingredients are no longer specifically made for people with allergies and intolerances--they're now diverse in their options because of a growing demand among people who aren't necessarily on restrictive diets. Instead, any consumer who opts to eat healthy is now more likely turn to plant-based alternatives with the understanding that these options are more nutritious for them.
Workshop Question - How could your brand expand its "alternative" offerings?
Trend Themes
1. Alternative Milks on the Rise - Consumers are looking for plant-based alternatives for nutritional and dietary needs.
2. Regenerative Agriculture - Sustainable climate action is a growing priority for consumers and brands.
3. Functional Food Combos - Incorporating adaptogens and macadamia nuts into food and beverage products creates a wellness trend.
Industry Implications
1. Food and Beverage - Brands are developing plant-based alternatives and leveraging eco-friendly solutions to meet growing consumer demand.
2. Agriculture and Environment - Regenerative agriculture practices are necessary in battling climate change.
3. Health and Wellness - Functional ingredient combinations in food and beverages add to growing wellness trends.
