Category
Tech
Automated Upkeep
Trend cluster
Category
Ocean
Decor
Home products and decor made from upcycled ocean plastic are on the rise.
6.0
Trend score
Trend
What is the Ocean Decor trend?
Ocean Decor: Emerging brands that specialize in products made for the home are using upcycled ocean plastic to develop their products. Everything from textiles to dog bowls are now being made from the plastic waste that's found in oceans.
Insight
The consumer insight behind the Ocean Decor trend
As the changes required to mitigate climate change become more urgent, consumers are increasingly looking for small and large ways they can reduce their personal impact. These consumers are turning to sustainable brands that are able to make them feel less guilty about their purchase decisions.
Trend themes
Themes within the Ocean Decor trend
Three behaviours holding the trend together01
Upcycled Ocean Plastic
Emerging brands that specialize in products made for the home are using upcycled ocean plastic to develop their products.
02
Sustainable Production Practices
Plastic bottle fabrics and other eco-conscious goods that utilize similar single-use materials are on the rise.
03
Eco-Friendly Technology Solutions
Efficient yet clever solutions for the bathroom like the Ampere 'Shower Power' speaker are made from 100% recycled ocean plastic with eco-friendly technology.
Industry implications
What the Ocean Decor trend means for industry
Where the trend changes the playbookFor
Home Decor Industry
Businesses in the decor industry can leverage upcycled ocean plastic as a sustainable and eco-friendly material in their product design.
For
Textile Industry
Companies in the textile industry can repurpose single-use materials into fabrics, supporting sustainable production practices.
For
Furniture Industry
Businesses in the furniture industry can use upcycled ocean plastic to design chairs and other functional pieces of furniture.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Ocean Decor
Trend score 6.0 out of 10, from popularity 82%, activity 87%, freshness 10%.
Popularity82%
Activity87%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Ocean Decor trend
4 featured examples from Mar 23, 2020 to Sep 1, 2021CategoryTech
Water-Powered Shower Speakers
The Ampere 'Shower Power' Speaker Has a Hydropower System Inside
Potential for audio equipment manufacturers to incorporate hydropower systems into their products, offering sustainable solutions for consumers.
CategoryEco
Ocean Plastic Textiles
Camira Boasts Plastic Bottle Fabric, Supporting Sustainability Initiatives
The textile industry can leverage the trend of plastic bottle fabrics to offer sustainable and environmentally-friendly clothing and home textiles.
CategoryEco
Ocean Plastic Dog Bowls
West Paw's Eco-Friendly Dog Bowls Repurpose Ocean-Bound Plastic
The pet care industry can benefit from incorporating more sustainable materials and recycling programs into their products and services.
CategoryEco
Ocean Plastic Office Chairs
Herman Miller's Aeron Chair Incorporates Mismanaged Plastic Waste
Furniture manufacturers can explore using recycled materials and circular economy models in their designs to become more sustainable and eco-friendly, like Herman Miller's Aeron c…
