Platforms that monitor, gather data and form insights enhance retail experiences
Trend - IoT platforms are being used to determine the best options for a range of retail processes and issues. These connected solutions help brands do everything from ensuring that COVID-19 safety standards are being met to enhancing digital experiences for customers.
Insight - Retailers have put more focus on online shopping in the past several years, but they're also trying to balance that with effective and interesting in-person shopping journeys. The convenience and enhanced experiences that online shopping offers are now being imitated in the brick-and-mortar space.
Insight - Retailers have put more focus on online shopping in the past several years, but they're also trying to balance that with effective and interesting in-person shopping journeys. The convenience and enhanced experiences that online shopping offers are now being imitated in the brick-and-mortar space.
Workshop Question - How is your brand prioritizing in-person shopping experiences?
Trend Themes
1. Iot-enabled Retail Solutions - The IoT-based platforms provide customers with convenience and enhanced shopping experiences while also helping retailers navigate the COVID-19 pandemic.
2. Integrated Cloud-based Retail Management - Having the ability to create a single cloud-based infrastructure stack to centrally control operations can help retailers more efficiently manage their stores.
3. Frictionless Autonomous Stores - The combination of robotics and IoT-based systems can provide customers and retailers with a seamless shopping experience, enhancing productivity, and eliminating lines.
Industry Implications
1. Retail Industry - IoT-based platforms and cloud-based solutions offer retailers the ability to enhance in-person shopping experiences and manage operations more effectively.
2. Software Development Industry - Developing IoT-based platforms and cloud-based solutions present software development companies with an opportunity to provide retailers with effective retail management solutions.
3. Robotics Industry - Autonomous stores are an innovative and advanced system that presents the robotics industry with an opportunity to develop efficient and effective ways to navigate the retail space.
