The big box toy market is taken on by vintage-inspired brands and products
Implications - Plastic and brightly colored products have long reigned supreme in the toy market, which is being fought against by a new aesthetic that boasts a simple, vintage appeal. This retro resurgence prioritizes a homemade, independent feel that appeals to consumers who prioritize brand authenticity.
Trend Themes
-
Vintage Revival — Toy brands are prioritizing a simple, homemade, independent feel that appeals to consumers who prioritize brand authenticity.
-
Screen Time Rebellion — Parents and businesses are rebelling against the notion of exposing youth to too much technology, introducing retro toys like handmade wooden cameras and slingshots.
-
Educational Play — Products like the 'Tykography' wooden letter cubes provide educational opportunities for children while promoting creativity and nostalgia through simplistic designs.
Industry Implications
-
Toy Manufacturing — Toy manufacturers can prioritize environmentally friendly, educational, nostalgic toys to cater to consumers who prefer simpler, more authentic products that focus on imaginative play.
-
Consumer Electronics — Businesses in the consumer electronics industry can innovate with products that help parents limit screen time, while still providing educational opportunities for children.
-
Educational Publishing — Educational publishers can create content that combines nostalgia with learning, such as books that educate children about traditional toys and games, or typography-focused books for children.
4 Featured, 31 Examples:
111,920 Total Clicks
Date Range:
Sep 14 — Aug 16
Trending:
Average
Consumer Insight Topics:
