The big box toy market is taken on by vintage-inspired brands and products
Implications - Plastic and brightly colored products have long reigned supreme in the toy market, which is being fought against by a new aesthetic that boasts a simple, vintage appeal. This retro resurgence prioritizes a homemade, independent feel that appeals to consumers who prioritize brand authenticity.
4 Featured, 31 Examples:
60,119 Total Clicks
Date Range:
Sep 14 — Aug 16
Trending:
Average
Consumer Insight Topics:
