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Waste Currency

Brands accept waste as a payment for goods to reinforce positive perceptions

Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers.

SCORE 5.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 52 Related: 376,525 Total Clicks

Date Range: Oct 13 - Apr 15

Trending: Warm

Consumer Insight Topics: Marketing Eco Interactive Branding

Featured Examples

Can Currency Campaigns - McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers

SCORE 7.2

Warm 52,775 Clicks Pub: Sep 2, 14

Can Currency Campaigns

McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers

In an eco-conscious marketing move, McDonald’s Stockholm is letting you pay for food with recycled cans. The interactive initiative was conceived and designed by advertising agency DDB... [More]

Incentivized Recycling Machines - The Envirobank Recycling Machine Offers Prizes for Cleaning Litter

SCORE 6.4

Warm 13,078 Clicks Pub: Jul 4, 14

Incentivized Recycling Machines

The Envirobank Recycling Machine Offers Prizes for Cleaning Litter

Envirobank is a recycling machine that encourages people to feed it used plastics in exchange for the chance to win bus trips and movie tickets. It’s pretty frustrating to see someplace that&#... [More]

Pet-Feeding Recycling Bins - This Unique Pet Feeder Trades Recycled Items for Pet Food

SCORE 5.2

Warm 3,306 Clicks Pub: Sep 30, 14

Pet-Feeding Recycling Bins

This Unique Pet Feeder Trades Recycled Items for Pet Food

This unique pet feeder by Pugedon is designed to tackle two problems at once, addressing the number of stray animals that run rampant on the streets of Istanbul, as well as the need to increase... [More]

Charitable Airport Regulations - The Frankfurt Airport Recycling Bank Makes Giving Up Bottles Easier

SCORE 4.9

Average 2,724 Clicks Pub: Oct 7, 13

Charitable Airport Regulations

The Frankfurt Airport Recycling Bank Makes Giving Up Bottles Easier

The Frankfurt Airport recycling bank somehow manages to make giving up bottles of water and cans of soda to security fun. The German airport’s new recycling banks make it easier for passengers... [More]

Bartering Biomass Teahouses - The Methane Cafe is an Eco Cafe in Japan That Trades Trash for Tea

SCORE 5.1

Warm 1,189 Clicks Pub: Jul 16, 14

Bartering Biomass Teahouses

The Methane Cafe is an Eco Cafe in Japan That Trades Trash for Tea

There are a ton of places that claim to be sustainable, but everything about Japan’s Methane Cafe, including its name, positions it as an eco cafe. It’s one thing to be conscious about... [More]

Eco Vending Machines - Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment

SCORE 5.2

Warm 759 Clicks Pub: Apr 16, 15

Eco Vending Machines

Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment

As part of an initiative called Think Blue, car company Volkswagen wanted to find ways to make it easier for people to recycle. One of its inventive solutions came in the form of a vending machine,... [More]