Brands accept waste as a payment for goods to reinforce positive perceptions
Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers.
Trend Themes
-
Waste Currency — Brands are accepting waste as payment to reinforce positive perceptions and align previously wasteful brands with eco-conscious customers.
-
Incentivized Recycling — Incentives like prizes or pet food encourage people to recycle and can be implemented in public spaces and events.
-
Rewarding Retail Recycling Programs — Incentives like Target's NextWorth trade-in program incentivises consumers to trade in old electronics, while also maintaining business for the brand.
Industry Implications
-
Retail — Incentivized recycling and reward programs like Target's NextWorth can keep customers engaging with brands.
-
Food and Beverage — The use of pet food in pet-feeding recycling bins like Pugedon's can help address the problem of stray animals, besides promoting recycling.
-
Environmental Services — The collection of used batteries like in Volkswagen's Think Blue vending machine is an innovative, creative solution aimed for sustainability.
7 Featured, 61 Examples:
567,857 Total Clicks
Date Range:
Oct 13 — Apr 15
Trending:
Warm
Consumer Insight Topics:
