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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,319 more

Waste Currency

Brands accept waste as a payment for goods to reinforce positive perceptions

Implications - Consumers are becoming more aware of how their habits affect the environment, which a number of brands are taking in stride by accepting waste as a form of payment. This active push for recycling helps reinforce a positive image of the brand for consumers and align previously wasteful brands with eco-conscious customers.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
453,896 Total Clicks
Date Range:
Oct 13 — Apr 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
In an eco-conscious marketing move, McDonald’s Stockholm is letting you pay for food with recycled cans. The interactive initiative was conceived and designed by advertising agency DDB... MORE
Incentivized Recycling Machines
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
Envirobank is a recycling machine that encourages people to feed it used plastics in exchange for the chance to win bus trips and movie tickets. It’s pretty frustrating to see someplace that&#... MORE
Pet-Feeding Recycling Bins
Pet-Feeding Recycling Bins
This Unique Pet Feeder Trades Recycled Items for Pet Food
This unique pet feeder by Pugedon is designed to tackle two problems at once, addressing the number of stray animals that run rampant on the streets of Istanbul, as well as the need to increase... MORE
Charitable Airport Regulations
Charitable Airport Regulations
The Frankfurt Airport Recycling Bank Makes Giving Up Bottles Easier
The Frankfurt Airport recycling bank somehow manages to make giving up bottles of water and cans of soda to security fun. The German airport’s new recycling banks make it easier for passengers... MORE
Bartering Biomass Teahouses
Bartering Biomass Teahouses
The Methane Cafe is an Eco Cafe in Japan That Trades Trash for Tea
There are a ton of places that claim to be sustainable, but everything about Japan’s Methane Cafe, including its name, positions it as an eco cafe. It’s one thing to be conscious about... MORE
play_circle_filled Eco Vending Machines
Eco Vending Machines
Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
As part of an initiative called Think Blue, car company Volkswagen wanted to find ways to make it easier for people to recycle. One of its inventive solutions came in the form of a vending machine,... MORE
Rewarding Retail Recycling Programs
Rewarding Retail Recycling Programs
Target's NextWorth Program Rewards Consumers with Gift Cards
In order to incentivise consumers to recycle their old electronics, Target has teamed up with a company called NextWorth to launch its own trade-in program. Target’s trade-in initiative is... MORE

Related Trend Reports & Custom Market Research

Related Examples

Delivery-Based Recycling Programs
Delivery-Based Recycling Programs
Staple's Driver Take-Back Program Collects Electronics on Site
Convenient Pharmacy Recycling Programs
Convenient Pharmacy Recycling Programs
This Pharmacy Chain Accepts Used Electronics and Batteries
Furniture Store Recycling Programs
Furniture Store Recycling Programs
IKEA Stores Recycle Compact Fluorescent Lights and Batteries
Consumer Recycling Programs
Consumer Recycling Programs
The Best Buy Recycling Program Accepts Used Tech and Applicances
Smartphone-Recycling Robots
Smartphone-Recycling Robots
'Liam' is an Apple Robot That Takes Phones Apart for Reuse
Mock Off-Road Kits
Mock Off-Road Kits
Volkswagen Supplies the Essentials for the Look of an Off-Road Adventure
Sporty Plug-In Cars
Sporty Plug-In Cars
The VW Sport Coupe Concept Blends Speed and Fuel Economy
Spanish Concept Cars
Spanish Concept Cars
The 20V20 Concept Hints at SEAT's Styling Direction
Subscription-Free Broadcast Radio
Subscription-Free Broadcast Radio
Nissan is Now Offering Factory-Installed HD Radio Technology
Futuristic Concept Cars
Futuristic Concept Cars
The Volkswagen Golf R Touch is Being Shown Off At CES 2015
Fuel Cell Wagons
Fuel Cell Wagons
The Volkswagen Golf SportWagen HyMotion Has a Fuel Cell And Lithium-Ion Battery
play_circle_filled Gamified Test Drives
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
Rice-Dispensing Machines
Rice-Dispensing Machines
This Food Vending Machine Produces Steaming Rice for Chinese Students
play_circle_filled Phone-Charging Car Ads
Phone-Charging Car Ads
VW's Mobile Car Ad Cleverly Promotes the Electric e-Golf with an App
Bottle Deposit Train Tickets
Bottle Deposit Train Tickets
Plastic Recycling Could Get You a Free Transit Pass in Beijing
Shark-Inspired Automotive Games
Shark-Inspired Automotive Games
Volkswagen Shark Week Campaign Features Shark-Centric Car Games
Divination Omen Cups
Divination Omen Cups
Etsy User Crucify Created This Fortunate Harry Potter-Inspired Grim Teacup
Literary Typographic Illustrations
Literary Typographic Illustrations
These Drawings are Alice's Adventures in Wonderland Themed
play_circle_filled Fitness Gear Vending Machines
Fitness Gear Vending Machines
Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
Damaged Shipment Ads
Damaged Shipment Ads
These Boxman Ads Show What Happens When You Don't Pack Things Properly
Competitive Vending Machines
Competitive Vending Machines
Knacki's Vending Machine Game Pit People Against Leo Van Der Elst
play_circle_filled Reversible Retail Bags
Reversible Retail Bags
The Eco-Friendly Rag Bag Gives Customers the Chance to Donate Old Clothes
Flip Flop Vending Machines
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
play_circle_filled Gourmet Grub Dispensers
Gourmet Grub Dispensers
Trend Hunter's Courtney Scharf Discusses Unique Food Vending Machines
Snack Fanatic Menswear
Snack Fanatic Menswear
These Vending Machine Shorts by Lip Service Celebrate Tasty Treats
Mixologist Soda Machines
Mixologist Soda Machines
The Pepsi Spire Encourages Users to Mix Together New Flavors
play_circle_filled Playful Soccer Vending Machines
Playful Soccer Vending Machines
The Pepsi Football Vending Machine Tests Your Soccer Skills
play_circle_filled Mini Pop Kiosks
Mini Pop Kiosks
The Coca-Cola Mini Kiosk Creatively Advertises the Brand's New Tiny Cans
Geometric Canine Accessories
Geometric Canine Accessories
The Chamfer Steel Wire Diner Allows One's Pet to Dine in Style
play_circle_filled Recycling-Run Arcade Ads
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
Cleverly Mirrored Teacups
Cleverly Mirrored Teacups
Reflect by Richard Brendon Addresses Problem of Orphaned Saucers
play_circle_filled MacBook-Connected Mugs
MacBook-Connected Mugs
The Apple iCup Hooks Up to Your Computer to Keep Your Coffee Warm
Cozy Teacup Sweaters
Cozy Teacup Sweaters
These Adorable Mug Cozy Sweaters Keep Tea Toasty in the Winter
Recycled Bottle Hatracks
Recycled Bottle Hatracks
The Lucirmas Hanging Coatrack Features Drinking Vessels Instead of Dowels
Funnelling Beverage Infusers
Funnelling Beverage Infusers
Normann Copenhagen Tea Strainer Serves You Simply Focused Flavor
Heart-Shaped Teacups
Heart-Shaped Teacups
The To Mug Has a Delightful Double-Loped Rim That You'll Love to Hold
Versatile Culinary Recycled Bottles
Versatile Culinary Recycled Bottles
The Pure Bottle is a Drinking Glass, Lantern and Spoon
Radiant Recycled Bottles
Radiant Recycled Bottles
The Stillness Light is Made Up of a Pendant Used Plastic Container
Humorously Repeated Ads
Humorously Repeated Ads
McDonald's Sweden Has Funny Ads Specifically Made for Seniors
Futuristic Travel Airports
Futuristic Travel Airports
Spaceports Bridge the Gap Between Air Travel and Space Training
Melted Recycled Bottle Dishes
Melted Recycled Bottle Dishes
Lucirmás's Upcycled Bottle-Shaped Dishes Make for Fun Centerpie
Incentive-Based Recycling Programs
Incentive-Based Recycling Programs
Wecyclers Uses Text Messaging to Create an Eco Point System
Recycled Wine Bottle Cups
Recycled Wine Bottle Cups
These Kaleidoscope Colored Glasses Are a Great Way to be Eco-Conscious
Covered Airport Pods
Covered Airport Pods
Abu Dhabi Airport's Sleeping Pods Will Have You Relaxing Like a Baby
play_circle_filled 3D Flight-Mapping Apps
3D Flight-Mapping Apps
Plot Exactly Where You Travelled with Loci's 3D Flight Sculptures
Airplane Trail Photography
Airplane Trail Photography
The Kevin Cooley Nachtfluge Images Feature the Paths of Aircrafts
Business Backpack Chairs
Business Backpack Chairs
The Restpoint Personal Seating Chair Makes Traveling Comfortable
Project-Based Employment Opportunities
Project-Based Employment Opportunities
Pathways-Shropshire Limited is a UK Social Enterprise
Dutiful Disc Recycling Programs
Dutiful Disc Recycling Programs
Fujitsu is the First of the PC Industry to Recycle Discs
play_circle_filled Bartering Vending Machines
Bartering Vending Machines
The Swap-O-Matic Trades Products for Recyclable Materials
play_circle_filled Curated Ethical Boxes
Curated Ethical Boxes
Monthly Blissmoboxes are Packed With Social Goodness
Shimmering Sky-High Airports
Shimmering Sky-High Airports
3DReid Architects' Farnborough Airport is a Winning Innovation
Temporary Transit Motels (UPDATE)
Temporary Transit Motels (UPDATE)
The SleepBox Debuts in International Airports Around the Globe
Water Bottle Tableware
Water Bottle Tableware
The Aqua Jar Instantly Converts Recycled Bottles of Water into Pitchers
Cavernous Shelving Units
Cavernous Shelving Units
The Cave-Like Wooden Installation is a Grand Retail Display
Techtastic Eco Programs
Techtastic Eco Programs
The Best Buy Recycling Bin Takes Part in Helping the Environment
play_circle_filled Fast Food Paparazzi Ads
Fast Food Paparazzi Ads
The McDonald's Billboard Game Has You Hunting for Food with Cell Phone
Organic Soda Bottles
Organic Soda Bottles
The Eco Coke Concept Has a Sweet Spot for the Environment
Green Graduation Gowns
Green Graduation Gowns
University of Pennsylvania's Class of 2010 to Rock Oak Hall GreenWeaver
Puzzle Billboards
Puzzle Billboards
McDonald's Sort Your Head Out Campaign
Airport VIP For Pets
Airport VIP For Pets
Lufthansa Frankfurt Animal Lounge