The Volkswagen Golf R Touch is a concept car, currently on display at CES 2015, that revolves around the principle of making highly sophisticated technology easy to use. To this end, this concept car is outfitted with an infotainment system controlled by driver gestures and three large, easy-to-access touchscreen interfaces.
The displays include a high-resolution 12.8-inch infotainment system, an 8-inch Control Center -- which the user can use to toy with media and climate control settings -- and a 12.3-inch Active Information Display that offers digitized data pertinent to the car's instruments and components.
The Volkswagen Golf R Touch's touchscreens may be customized, while smartphones can be connected to the infotainment system. This allows for apps to be accessed through gesture commands, voice control and touchscreen depending on the user's preference.
Why This Trend Is Growing
- Gesture-based Infotainment Systems
- There is an innovation opportunity for car manufacturers to develop a user interface for cars that revolves around gesture control, making highly sophisticated technology easier to use.
- Customizable Automotive Touchscreens
- Car manufacturers can design touchscreens that enable drivers to customize their displays and have easy access to infotainment and vehicle information while driving.
- Smartphone-enabled Automotive Apps
- There is an innovation opportunity for car manufacturers to develop smartphone-enabled apps that can be accessed through gesture commands, voice control, and touchscreen, making driving more convenient and enjoyable for users.
Industries Being Reshaped
- Automotive Industry
- Car manufacturers can leverage technology to improve user experience by developing innovative features such as gesture-based infotainment systems, customizable touchscreens, and smartphone-enabled automotive apps.
- Consumer Electronics Industry
- Consumer electronics companies can partner with car manufacturers to develop and manufacture innovative infotainment systems, touchscreens, and smartphone-enabled apps that enhance the driving experience.
- Software and App Development Industry
- Software and app developers can collaborate with car manufacturers to develop apps that integrate with gesture control and voice commands, to provide a seamless digital experience for car users.
