Mega pop brand Coca-Cola recently came out with its Coca-Cola mini cans that offer the same delicious carbonated soda in a smaller packaging. To promote the company's latest mini product, ad agency Ogilvy & Mather cleverly decided to promote the smaller size can with a mini Coca-Cola kiosk.
Ogilvy & Mather ingeniously put several of these Coca-Cola mini kiosks in five major German cities to entice street walkers to try out the Coca-Cola mini drink. The mini Coca-Cola kiosk looks like a traditional kiosk windows only with a shrunken and cramped design. The kiosk stands at about a foot tall with the vendor located inside sitting on the floor selling mini Coco-Cola cans.
The gimmick worked as the brand sold an average of 380 mini Coca-Cola cans a day -- that's 278% more Coca-Cola product sold compared to a conventional vending machine.
Photo Credits: designboom, coca-cola
Key Themes Behind This Trend
- Smaller Packaging
- Opportunity for brands to explore mini-sized products that offer convenience and novelty to consumers.
- Creative Advertising
- Innovative ways to promote products through unique and engaging marketing campaigns.
- Interactive Retail
- The use of interactive kiosks to attract and engage customers in a retail environment.
Where This Applies
- Beverage Industry
- Potential to introduce mini-sized beverage products as a response to changing consumer preferences.
- Advertising Industry
- Opportunity for advertising agencies to develop creative campaigns that capture consumer attention.
- Retail Industry
- Integration of interactive kiosks to enhance the customer experience and drive sales in retail spaces.
