It's a great feeling when you find that perfect object to ship home or as a gift to someone else, but unfortunately these feelings can be shattered along with a damaged shipment. Shipping fragile items can be tricky and as these Boxman advertisements cleverly demonstrate, getting from point A to point B can be a bumpy road. The ads show delicate items like a teacup, an angel figurine and a drum, all with cracks in them that have been made in the process of shipping from one address to another.
The ads for Boxman by South Africa's M&C Saatchi Abel are minimal, but visually striking and pretty witty ways to show just how devastating a poorly packed item can be when it arrives where it's supposed to be, not totally intact.
What's Driving This Trend
- Fragile Packaging
- Opportunity for innovation in developing new packaging materials and methods to better protect fragile items during shipping.
- Safe Shipping Solutions
- Potential for disruptive innovation in creating new technologies or services that ensure safe shipping and handling of delicate items.
- Visual Marketing Campaigns
- Opportunity for innovative advertising strategies that incorporate visually striking and clever visuals to convey messages about product quality and proper packaging.
Who This Affects Most
- Packaging Industry
- The packaging industry can explore new materials and designs to enhance the protection of fragile items during transit.
- Shipping and Logistics Industry
- Companies in the shipping and logistics industry can develop new technologies and methods to ensure safe and secure transportation of delicate goods.
- Advertising and Marketing Industry
- The advertising and marketing industry can leverage visually striking and witty visuals to create effective campaigns that emphasize the importance of proper packaging for shipping fragile items.
