These Boxman Ads Show What Happens When You Don't Pack Things Properly

 - Jun 28, 2014
References: adeevee
It's a great feeling when you find that perfect object to ship home or as a gift to someone else, but unfortunately these feelings can be shattered along with a damaged shipment. Shipping fragile items can be tricky and as these Boxman advertisements cleverly demonstrate, getting from point A to point B can be a bumpy road. The ads show delicate items like a teacup, an angel figurine and a drum, all with cracks in them that have been made in the process of shipping from one address to another.

The ads for Boxman by South Africa's M&C Saatchi Abel are minimal, but visually striking and pretty witty ways to show just how devastating a poorly packed item can be when it arrives where it's supposed to be, not totally intact.