Wecyclers is a social enterprise based in Lagos, Nigeria that attempts to tackle the waste problem there. According to Wecyclers, the government collects 40% of the municipal garbage, making it that waste builds and builds. What is more, the recycling companies don't have the access to what they need to perform recycling. In order to address this, Wecyclers has created an incentive-based recycling program that uses text messaging through a point system. Essentially, the initiative allows individuals to recycle while at the same time accruing points that go toward goods such as food, mobile minutes and other household products.
Wecyclers' Bilikiss Adebiyi is a 2013 Echoing Green Fellowship Finalist.
Contact Information
Wecyclers website
Wecyclers on Facebook
Wecyclers on Twitter
Why This Trend Is Growing
- Incentive-based Recycling Programs
- Using incentive-based recycling programs merged with technology is a great opportunity for companies to innovate on waste management.
- Text Messaging for Point System
- Creating a point system through text messaging is an innovative way to encourage recycling and can be implemented in industries beyond waste management.
- Access to Recycling Facilities
- Providing access to recycling facilities and resources can disrupt the recycling industry and promote sustainability as a priority.
Industries Being Reshaped
- Waste Management
- Incentive-based recycling programs have the potential to revolutionize the waste management industry by increasing efficiency in collection and recycling processes.
- Technology
- Developers can innovate on existing solutions by incorporating text messaging and data collection technologies to create more effective recycling programs.
- Consumer Goods
- Consumer goods and retail companies can use point systems and incentives to promote more sustainable recycling habits among consumers and reduce waste.
