Healthy edibles are copied in an unhealthy format to spoof clean eating
Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating.
Trend Themes
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Mocking Healthy — Tongue-in-cheek jabs are preferred by consumers when it comes to more serious topics like health and healthy eating.
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Fruit-inspired Confections — Consumers are opting for dessert designs inspired by fruits, like cakes, cookies, and ice creams.
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Replicating Natural Textures — Designers are replicating natural textures like fruits and yams to create realistic-looking edible treats.
Industry Implications
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Food and Beverage — Businesses in the food and beverage industry can create design-inspired confections to stand out and cater to consumers' preferences.
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Marketing and Advertising — Marketing and advertising agencies can use tongue-in-cheek approaches to promote products, especially those related to health or wellness.
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Home Baking — Home bakers can try replicating natural textures to create unique and realistic-looking baked goods for special occasions.
4 Featured, 33 Examples:
136,661 Total Clicks
Date Range:
Jul 14 — Sep 14
Trending:
Untested
Consumer Insight Topics:
