Fashion retail is an enormous industry in the West, with people constantly buying more clothes than they need -- the consequences of which the Rag Bag hopes to address. From fashion brand Uniforms for the Dedicated, The Rag_Bag gives clothing retailers a sustainable solution when it comes to social corporate responsibility. By placing new purchases in the biodegradable bag, customers can turn the Rag Bag inside out and easily donate used clothing. As such, the bag encourages people to donate something old every time they buy something new.
Created with ad agency DDB Stockholm, this product allows consumers to choose what charity they would like their worn garments to go to. This reversible bag also includes mailing instructions, so people know exactly what to do.