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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,327 more

Stereotype Spoofing

Addressing consumer critiques, brands adopt tongue-in-cheek approaches

Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
134,548 Total Clicks
Date Range:
Apr 14 — Sep 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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