Addressing consumer critiques, brands adopt tongue-in-cheek approaches
Implications - Brands are looking to mock stereotypes as a means to make consumers more comfortable. This step to make branding more appealing uses unabashed humor to break inaccuracies and effectively broaden brand appeal for consumers on a global scale by highlighting inherent human qualities.
Trend Themes
1. Stereotype Spoofing - Humorous branding campaigns that look to mock stereotypes so as to crush inaccuracies and effectively broaden brand appeal for consumers
2. Choreographed Car Ads - Intriguing and attention-seeking campaigns that involve group dances to promote innovative car features and launch contests
3. Stereotype-busting Ads - Ads that mock and poke fun at stereotypes and cliches surrounding different cultures, countries, and lifestyles in order to appeal to wider audiences
Industry Implications
1. Marketing - Brands exploring humorous ad campaigns and viral marketing techniques designed to promote universal brand appeal
2. Automotive Industry - Auto industry manufacturers exploring unique ways to promote their brand, from humurously choreographed ads to campaigns that destereotype and change traditional auto marketing practice
3. Alcohol Industry - Beverage companies creating humorous campaigns that target broad audiences and use several themes including group outings and women empowerment themes to promote alcoholic beverages
