Category
Lifestyle
Assisted Choices
Trend cluster
Category
Compact
Hydration
Seeking convenience, consumers turn to more adaptable water bottles.
5.1
Trend score
Trend
What is the Compact Hydration trend?
Compact Hydration: Moving beyond traditional canteens and plastic bottles, consumers are turning to collapsible water containers for greater adaptability. Integrating abstract shapes that allow for space saving, these products combine compact packaging designs with a need for health-focused products.
Trend themes
Themes within the Compact Hydration trend
Three behaviours holding the trend together01
Adaptable Water Bottles
Consumers are opting for more flexible and collapsible water containers for greater adaptability.
02
Edible Water Bottles
The Ooho Water Bottle and their process of making water bottles out of brown algae and calcium chloride illustrates an alternative to the traditional plastic water bottles.
03
Slim Design Water Bottles
Innovation in design, like the Memobottle which was inspired by paper, is creating a slimmer and more convenient option for everyday use.
Industry implications
What the Compact Hydration trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The increasing demand for adaptable and edible water bottles presents an opportunity to invent biodegradable packaging options that consumers want.
For
Disaster Relief Industry
The Water Spider is an example of adaptable water bottles used for disaster relief that can influence a new shift towards packaging designed for disaster scenarios.
For
Food and Beverage Industry
With the increase in demand for health-conscious products as seen with adaptable and slim water bottles, an opportunity arises for food and beverage businesses to expand their market in this niche.
Trend signals
Trend signals for Compact Hydration
Trend score 5.1 out of 10, from popularity 70%, activity 76%, freshness 8%.
Popularity70%
Activity76%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Compact Hydration trend
4 featured examples from Nov 20, 2013 to Sep 3, 2014CategoryArt & Design
Paper-Inspired Water Bottles
The Super Slim Memobottle is Easy to Pack for Everyday Use
Opportunity for disruptive innovation in the consumer goods industry to develop slim and sustainable water bottle products.
CategoryEco
Blob-Like Water Containers
The Ooho Water Bottle is an Edible Alternative to Plastic Versions
The Ooho Water Bottle's innovative approach to packaging can disrupt traditional plastic water bottle manufacturers.
CategoryArt & Design
Brewing Water Bottles
The O'Cha Tea Capsule Lets You Conveniently Create On-the-Go Infusions
Beverage companies can innovate by creating portable and efficient solutions to provide consumers with on-the-go infusions.
CategoryArt & Design
Expanding Emergency Canteens
The Water Spider Supplies Clean Water to Trapped Earthquake Victims
The emergency response industry can explore disruptive innovation opportunities by leveraging compact and collapsible emergency canteens, such as the Water Spider, to improve the…
