The rise of customization in fashion sees shoes getting a molded overhaul
Implications - Consumers are shifting to prefer custom as opposed to off the rack footwear. Often molded or one-of-a-kind, the designs signify a shift towards personalization in fashion to satisfy consumer preference for tailored ergonomics.
Trend Themes
-
Customization — Consumers are shifting to prefer custom as opposed to off the rack footwear.
-
3D Printing — Additive manufacturing technology is transforming the way footwear is made for consumers.
-
Instant Personalization — Brands are developing machines that can create personalized sneakers in less than 15 minutes.
Industry Implications
-
Footwear — The rise of customization and 3D printing technologies presents an opportunity for the footwear industry to meet increasing consumer demand for tailored, unique products.
-
E-commerce — Leveraging technology to drive personalization in e-commerce experiences is a disruptive innovation opportunity for retail brands looking to attract and engage millennial consumers.
-
Sports Apparel — The application of 3D printing technology for custom-fit sports equipment presents a disruptive innovation opportunity for the sports apparel industry to improve product fit and comfort for consumers.
