Category
Tech
Automated Upkeep
Trend cluster
Category
Cross-Media
Promotions
TV shows turn to unexpected marketing tactics to encourage fandom.
3.6
Trend score
Trend
What is the Cross-Media Promotions trend?
Cross-Media Promotions: Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Trend themes
Themes within the Cross-Media Promotions trend
Three behaviours holding the trend together01
Cross-Media Promotions
TV shows are using expansive promotional tactics with multiple media platforms to increase hype and fan engagement.
02
Interactive TV Viewing
Creating interactive applications that add depth to the TV watching experience is becoming more popular as viewing habits and technology evolve.
03
Non-traditional Advertising
Creating urban zombie pranks, goat brain brews, and blood currency shops to promote a show challenge traditional advertising methods.
Industry implications
What the Cross-Media Promotions trend means for industry
Where the trend changes the playbookFor
Television Production
In the television production industry, cross-media promotions and interactive applications create opportunities for audience engagement and new revenue streams.
For
Food and Beverage
The food and beverage industry can explore new flavors and ingredients, such as goat brains, to create unique and unconventional products inspired by popular culture.
For
Marketing and Advertising
The marketing and advertising industry can learn from non-traditional advertising tactics that promote engagement and encourage consumers to think about their products in fun and innovative ways.
Trend signals
Trend signals for Cross-Media Promotions
Trend score 3.6 out of 10, from popularity 69%, activity 31%, freshness 8%.
Popularity69%
Activity31%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cross-Media Promotions trend
6 featured examples from Feb 14, 2012 to Jul 8, 2014CategoryUnique
Goat Brain Brews
This 'Walking Dead' Beer is Brewed to the Likes of Brain-Eating Zombies
Craft breweries have the freedom to experiment with unconventional ingredients, allowing them to continuously innovate and create new and unique beer experiences.
CategoryUnique
Terrifying Urban Zombie Pranks
The AMC Walking Dead Hoax Terrorized Unsuspecting New Yorkers
The entertainment industry can leverage the popularity of zombie-themed content by creating immersive experiences, events, and attractions for fans.
CategoryPop Culture
Blood Currency Shops
The Blood Store Trades Blood Donations for Walking Dead TV Show Merchandise
Opportunity for companies in the entertainment merchandise industry to collaborate with blood donation organizations to create unique promotions that drive brand awareness and inc…
CategoryMarketing
Fantasy Family Wines
Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros
Alcoholic beverage companies can create themed drinks and partner with popular TV shows and movies for licensing opportunities.
CategoryMarketing
Zombie-Shooting Publicity Stunts
Wacky Promo From Loducca, Brazil for the Walking Dead TV Series
Incorporating interactive and memorable experiences, like shooting range promotions, into entertainment marketing strategies can enhance audience engagement and drive fan enthusia…
CategoryTech
Interactive Kill Count Apps
'The Walking Dead Story Sync' Adds More to the Viewing Experience
The television broadcasting industry can embrace interactive apps like 'The Walking Dead Story Sync' to enhance viewer engagement and offer a more immersive experience.
