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Cross-Media Promotions

TV shows turn to unexpected marketing tactics to encourage fandom

Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
211,081 Total Clicks
Date Range:
Feb 12 — Sep 14
Trending:
Mild

Featured Examples

Goat Brain Brews
Goat Brain Brews
This 'Walking Dead' Beer is Brewed to the Likes of Brain-Eating Zombies
Made by Philadelphia-based ‘Dock Street Brewery,’ this ‘Walking Dead’ beer is a tribute to the season finale of the hit AMC show. Aptly named ‘Dock Street Walker,’... MORE
play_circle_filled Terrifying Urban Zombie Pranks
Terrifying Urban Zombie Pranks
The AMC Walking Dead Hoax Terrorized Unsuspecting New Yorkers
Some people have serious plans worked out in case of the zombie apocalypse, but none of them seem to be victims of zombie pranks like this one. The prank was set up to promote the AMC’s Walking... MORE
play_circle_filled Blood Currency Shops
Blood Currency Shops
The Blood Store Trades Blood Donations for Walking Dead TV Show Merchandise
To announce that season four of the The Walking Dead TV show would be coming to the Fox Channel Portugal, a store with Walking Dead merch store was set up with a very unusual payment system. Instead... MORE
Fantasy Family Wines
Fantasy Family Wines
Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros
The Wines of Westeros invite fans of the hit HBO fantasy series Game of Thrones to enjoy a glass of red or white in tribute of their favorite fantasy houses. Since Game of Thrones already has a... MORE
play_circle_filled Zombie-Shooting Publicity Stunts
Zombie-Shooting Publicity Stunts
Wacky Promo From Loducca, Brazil for the Walking Dead TV Series
If you love the hit TV series The Walking Dead, shooting zombies most certainly interests you. An ad Agency called Loducca in Brazil has come up with a fantastic idea to promote the show, creating a... MORE
Interactive Kill Count Apps
Interactive Kill Count Apps
'The Walking Dead Story Sync' Adds More to the Viewing Experience
'The Walking Dead Story Sync' is a web-based application, available for use on computers and tablets, that allows viewers to vote on polls, view screen shots from the episode, answer trivia, keep tabs… MORE

Related Trend Reports & Custom Market Research

Related Examples

Fantasy World Pop-Up Books
Fantasy World Pop-Up Books
The Pop-Up Guide to Westeros Captures the Dynamic Game of Thrones World
Romantic Fantasy Mugs
Romantic Fantasy Mugs
This Ceramic Mug Commemorates Jon Snow and Ygriette’s Relationship
Fantasy Stain Removal Charts
Fantasy Stain Removal Charts
This Tide Infographic Parodies HBO's Game of Thrones Show
Polygon Fantasy Portraits
Polygon Fantasy Portraits
This Game of Thrones Series is Well Executed and Realistic
Dapper Bastard Fashion Ads
Dapper Bastard Fashion Ads
The Jimmy Choo MAN 2014 Campaign Stars 'Game of Thrones' Kit Harington
Fantasy Show Weddings
Fantasy Show Weddings
This Game of Thrones Fantasy Wedding Ceremony is One-of-a-Kind
Episodic Stain Stats
Episodic Stain Stats
Tide's Infographic Examines All the Game of Thrones Stains From Season 4
TV Character Fate Flowcharts
TV Character Fate Flowcharts
Julia Lepetit's Chart Helps Predict TV Character Deaths
Medieval Messaging Apps
Medieval Messaging Apps
The Yo, Hodor Parody App Lets You Shout 'Hodor Hodor' To Your Friends
play_circle_filled Eggy Pop Culture Parodies
Eggy Pop Culture Parodies
Easy Explain Video’s Easter-Inspired TV Show Spoofs Are Grade-A
play_circle_filled Foul Undead Fragrances
Foul Undead Fragrances
You Can Smell Like 'The Walking Dead' with This Perfume
Zombie-Killing Cartoon Characters
Zombie-Killing Cartoon Characters
The Walking Disney by Kasami-Sensei is Grittily Apocalyptic
Zany Zombie Lunch Boxes
Zany Zombie Lunch Boxes
The Zombie Survival Kit Will Feed the Hunger
Haunting Pop Culture Blizzards
Haunting Pop Culture Blizzards
The Surprise Atlanta Snow Storm Had the City Looking Zombified
Famous TV Location Maps
Famous TV Location Maps
This Walking Dead Map Takes Fans on a Tour of Filming Locations in Atlanta
Lucrative Undead Infographics
Lucrative Undead Infographics
This Zombie Economics Chart Shows How Profitable the Undead Are
Tailored Zombie Game Apps
Tailored Zombie Game Apps
Season Two of the Walking Dead App Adjusts Gameplay Based on Choices
play_circle_filled Anti-Theft Zombie PSAs
Anti-Theft Zombie PSAs
This Lapd Zombie PSA Shows the Danger of Not Hiding Your Valuables
Zombie Crossbow Cups
Zombie Crossbow Cups
The Walking Dead Crossbow Coffee Mug is Perfect for Daryl Fans
Zombie Survival Board Games
Zombie Survival Board Games
With the Walking Dead Monopoly You Risk Losing More Than Your Money
Undead Font Generators
Undead Font Generators
Express How Much You Love 'Braaiinnss' with This Zombie Font
play_circle_filled Zombified TV Premieres
Zombified TV Premieres
The Walking Dead is Back for Season 4 (SPONSORED)
Gory Undead Halloween Masks
Gory Undead Halloween Masks
Scare Your Neighbors When Wearing the Walking Dead Mask
Digital Pop Culture Portraits
Digital Pop Culture Portraits
Lia Ark's Favorite Characters are Featured in Her Pop Culture Art
Zombie Survival Colleges
Zombie Survival Colleges
Get the Right Apocalypse Training at the University of California
Zombie Apocalypse Cookbooks
Zombie Apocalypse Cookbooks
'The Snacking Dead' Teaches You How to Make Walker-Approved Dishes
Apocalyptic Fighting Vehicles
Apocalyptic Fighting Vehicles
This Hyundai Veloster is Perfectly Equipped to Help Fight Zombies
Apocalyptic Undead Beers
Apocalyptic Undead Beers
These Eerie Demon Beers are the Perfect Boozy Zombie Food
DIY Vampire-Inspired Wedges
DIY Vampire-Inspired Wedges
These True Blood Shoes are Perfect for Vampire Lovers
36 Eerie Zombie Fashion Styles
36 Eerie Zombie Fashion Styles
From Snuggly Zombie Cloaks to Frightening Frugal Apparel
Apocalyptic Survival Packages
Apocalyptic Survival Packages
The 'Zombie Defense Solutions: 3-Day Survival Kit' is Practical
play_circle_filled Mismatched Undead Lip-Sync Clips
Mismatched Undead Lip-Sync Clips
Bad Lip Reading Releases a Walking Dead Spoof
Apocalypse Attack Weapons
Apocalypse Attack Weapons
The Zombie Slayer Axe Blade Will Slice Through Any Dead Enemies
Zombie Fighting Samurai Swords
Zombie Fighting Samurai Swords
The Walking Dead Michonne Sword is Crafted for the Die-Hard Fan
Undead Jello-Brained Desserts
Undead Jello-Brained Desserts
The Zombie Cake by Artisan Cake Company is Incredibly Life-Like
Undead President Piggy Banks
Undead President Piggy Banks
The Zombie Lincoln Resin Coin Bank is Historically Mortifying
Undead Body Part Keyrings
Undead Body Part Keyrings
This Dismembered Ear Makes for a Gruesome Zombie Key Chain
Putrid Undead Perfumes
Putrid Undead Perfumes
The Zombie Cologne Spray by Demeter is Made for Horror Enthusiasts
Zombified Strategy Games
Zombified Strategy Games
The Walking Dead Board Game Takes a Combination of Skill and Chance
play_circle_filled Time Visualization Tools
Time Visualization Tools
Nooka App Offers New Way to Tell Time Through Graphics & Color
Race-Mimicking Apps
Race-Mimicking Apps
You Can Pretend to be a Car With the Toyota 'I am 86' Game
Ethical Cocoa Gadget Helpers
Ethical Cocoa Gadget Helpers
The Divine Chocolate App Shares the Story of the Farmer-Owned Company
Specialized Social Handsets
Specialized Social Handsets
The MYbox Pocket Netbook Keeps You in the Conversation On the Go
Ocean Tracking Apps
Ocean Tracking Apps
The Expedition White Shark App for iPhone Brings Shark Week to Your Pocket
play_circle_filled QR Code Nightlife Apps
QR Code Nightlife Apps
The Turquoise Cottage 'Buddy Stamp' is for Before and After the Party
Inquisitive Interactive Apps
Inquisitive Interactive Apps
Facto Me Reveals Facts and Secrets to Social Networks
Infantile Interactive Apps
Infantile Interactive Apps
The Crayola Online Initiative 'Lights, Camera, Color' is Cute
Interactive Television Applications
Interactive Television Applications
The 'My Generation' iPad App Listens to Your TV