TV shows turn to unexpected marketing tactics to encourage fandom
Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
6 Featured, 48 Examples:
221,975 Total Clicks
Date Range:
Feb 12 — Sep 14
Trending:
Mild
Consumer Insight Topics:
