TV shows turn to unexpected marketing tactics to encourage fandom
Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.
Trend Themes
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Cross-media Promotions — TV shows are using expansive promotional tactics with multiple media platforms to increase hype and fan engagement.
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Interactive TV Viewing — Creating interactive applications that add depth to the TV watching experience is becoming more popular as viewing habits and technology evolve.
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Non-traditional Advertising — Creating urban zombie pranks, goat brain brews, and blood currency shops to promote a show challenge traditional advertising methods.
Industry Implications
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Television Production — In the television production industry, cross-media promotions and interactive applications create opportunities for audience engagement and new revenue streams.
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Food and Beverage — The food and beverage industry can explore new flavors and ingredients, such as goat brains, to create unique and unconventional products inspired by popular culture.
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Marketing and Advertising — The marketing and advertising industry can learn from non-traditional advertising tactics that promote engagement and encourage consumers to think about their products in fun and innovative ways.
6 Featured, 48 Examples:
279,838 Total Clicks
Date Range:
Feb 12 — Sep 14
Trending:
Mild
Consumer Insight Topics:
