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Cross-Media Promotions

TV shows turn to unexpected marketing tactics to encourage fandom

Implications - Taking exposure beyond simple TV and print ads, franchises are using multiple media platforms to increase hype and fan engagement. Reaching out to consumers through publicity stunts, pop-up shops and even branded products, shows like the Walking Dead are showcasing a move toward more expansive promotional tactics.

SCORE 3.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 48 Examples: 202,810 Total Clicks

Date Range: Feb 12 - Sep 14

Trending: Mild

Consumer Insight Topics: Pop Culture Marketing Publicity Stunts Interactive Branding

Featured Examples

Goat Brain Brews - This 'Walking Dead' Beer is Brewed to the Likes of Brain-Eating Zombies

SCORE 5

Average 1,228 Clicks Pub: Mar 25, 14

Goat Brain Brews

This 'Walking Dead' Beer is Brewed to the Likes of Brain-Eating Zombies

Made by Philadelphia-based ‘Dock Street Brewery,’ this ‘Walking Dead’ beer is a tribute to the season finale of the hit AMC show. Aptly named ‘Dock Street Walker,’... [More]

Terrifying Urban Zombie Pranks - The AMC Walking Dead Hoax Terrorized Unsuspecting New Yorkers

SCORE 4.6

Average 1,480 Clicks Pub: Feb 7, 14

Terrifying Urban Zombie Pranks

The AMC Walking Dead Hoax Terrorized Unsuspecting New Yorkers

Some people have serious plans worked out in case of the zombie apocalypse, but none of them seem to be victims of zombie pranks like this one. The prank was set up to promote the AMC’s Walking... [More]

Blood Currency Shops - The Blood Store Trades Blood Donations for Walking Dead TV Show Merchandise

SCORE 4.4

Average 827 Clicks Pub: Apr 29, 14

Blood Currency Shops

The Blood Store Trades Blood Donations for Walking Dead TV Show Merchandise

To announce that season four of the The Walking Dead TV show would be coming to the Fox Channel Portugal, a store with Walking Dead merch store was set up with a very unusual payment system. Instead... [More]

Fantasy Family Wines - Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros

SCORE 3

Mild 1,130 Clicks Pub: Jul 8, 14

Fantasy Family Wines

Game of Thrones Fans Can Enjoy a Glass of the Wines of Westeros

The Wines of Westeros invite fans of the hit HBO fantasy series Game of Thrones to enjoy a glass of red or white in tribute of their favorite fantasy houses. Since Game of Thrones already has a... [More]

Zombie-Shooting Publicity Stunts - Wacky Promo From Loducca, Brazil for the Walking Dead TV Series

SCORE 2.3

Untested 558 Clicks Pub: Jul 2, 13

Zombie-Shooting Publicity Stunts

Wacky Promo From Loducca, Brazil for the Walking Dead TV Series

If you love the hit TV series The Walking Dead, shooting zombies most certainly interests you. An ad Agency called Loducca in Brazil has come up with a fantastic idea to promote the show, creating a... [More]

Interactive Kill Count Apps - 'The Walking Dead Story Sync' Adds More to the Viewing Experience

SCORE 2.9

Mild 1,222 Clicks Pub: Feb 13, 12

Interactive Kill Count Apps

'The Walking Dead Story Sync' Adds More to the Viewing Experience

'The Walking Dead Story Sync' is a web-based application, available for use on computers and tablets, that allows viewers to vote on polls, view screen shots from the episode, answer trivia, keep tabs… [More]