Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,341 more

Interactive Eco

Eco initiatives turn to engaging public campaigns to generate interest

Implications - Moving beyond facts and figures, eco initiatives are turning to interactive elements to capture consumer attention. Encouraging participation through playful and entertaining activities, these campaigns help draw awareness by getting individuals involved, creating a link between the consumer and the cause.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
910,562 Total Clicks
Date Range:
Apr 13 — Aug 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Bike-Powered Outdoor Cinemas
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
The bike-powered Ben & Jerry’s movie theater pop-up was a fun summertime event that took place over the first weekend of August. Throughout the three-day event, consumers were invited to... MORE
Shampoo Exchanging Campaigns
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
To promote the launch of the Seda Recarga Natural haircare line, Unilever Brazil installed a shampoo bottle recycling station in a Sao Pãulo subway station. In collaboration with J. Walter Thompson... MORE
Food Scrap Dining
Food Scrap Dining
The Salvage Supperclub Initiative Serves Food From Dumpsters in a 6 Course Meal
If you’ve ever considered eating food out of the garbage, you might enjoy dining at New York City’s Salvage Supperclub. Established last month by graduate student Josh Treuhaft, the food... MORE
Pop-Up Eco-Energy Labs
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
The Shell Eco-Marathon Experience is a dynamic pop-up energy lab that is currently in its fourth year. Popping up every summer in a different European city, the Shell Eco-Marathon is a multifaceted... MORE
play_circle_filled Earth-Saving Soccer Campaigns
Earth-Saving Soccer Campaigns
For Each Soccer Ball Kissed, Kick It to Brazil Will Donate a Tree
The ‘Kick it to Brazil’ campaign was put together by Peugeot, the Same Same But Different agency and a partnership with Facebook. Ultimately its aim is to take a soccer ball around the... MORE
Affection-Radiating Auto Campaigns
Affection-Radiating Auto Campaigns
Toyota Positive Encourages People to Spread Uplifting Energy
Japanese automaker Toyota is pursuing a new UK campaign called Toyota Positive. The aim is to promote general positivity along with the green hybrid car Prius Plug-in. The company hired two... MORE

Related Trend Reports & Custom Market Research

Related Examples

Complementary Cooking Academies
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
Virtual Reality Flavor Journeys
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
Touchscreen Sampling Bars
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
Experiential Breakfast Pop-Ups
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Shrouded Beer Brand Activations
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Cheese-Sampling Photobooths
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
Twitter-Powered Shopping Cranes
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
Enchanting Garden Pop-Ups
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
Ice Cream Bar Pop-Ups
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
Sensorial Coffee Bar Pop-Ups
Sensorial Coffee Bar Pop-Ups
The Nespresso Connoisseur Club Experience is Multifaceted
Insect-Infused Pop-Up Eateries
Insect-Infused Pop-Up Eateries
Rentokil's Traveling 'Pestaurant' Celebrates the Brand's 80 Years
Airport Croquet Experiences
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Vibrant Pop-Up Vodka Bars
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Branded Experiential Pop-Up Bars
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Bathroom Retailer Pop-Ups
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Pet-Feeding Recycling Bins
Pet-Feeding Recycling Bins
This Unique Pet Feeder Trades Recycled Items for Pet Food
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
Bottle Deposit Train Tickets
Bottle Deposit Train Tickets
Plastic Recycling Could Get You a Free Transit Pass in Beijing
Bartering Biomass Teahouses
Bartering Biomass Teahouses
The Methane Cafe is an Eco Cafe in Japan That Trades Trash for Tea
Non-Electric Food Storage
Non-Electric Food Storage
The Mitti Cool Clay Fridge Prevents Food Waste in Developing Countries
Incentivized Recycling Machines
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
Pay-As-You-Feel Cafes
Pay-As-You-Feel Cafes
The Real Junk Food Project in the United Kingdom Offers Services by Donation
Unpackaged Food Supermarkets
Unpackaged Food Supermarkets
Original Unpacked is Lowering Food Waste by Unconventional Means
Anti-Food Waste Apps
Anti-Food Waste Apps
The PareUp App Lets You Buy Excess Food From Retailers at a Low Cost
play_circle_filled All-Encompassing BBQ Books
All-Encompassing BBQ Books
This Brazilian Barbecue Bible Would Come in Handy for Upcoming Holidays
play_circle_filled Recycling-Run Arcade Ads
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
play_circle_filled Vuvuzela Remote Controls
Vuvuzela Remote Controls
The 'beIN SPORTS' Game Changer Switches the Channel to Soccer
Amazonian Sporty Editorials
Amazonian Sporty Editorials
The Fashion Magazine 'Track & Heeled' Photoshoot Stars Kristen M
Adorable Anime Soccer Mascots
Adorable Anime Soccer Mascots
Japan Chose Pikachu as the Mascot for the FIFA 2014 Games
play_circle_filled Emotional Pet Adoption Ads
Emotional Pet Adoption Ads
This Ad for the 'Mayview Animal Home' WIll Tug at Your Heartstrings
Hybrid Sports Equipment
Hybrid Sports Equipment
The Bat-&-Ball Combo Toy Lets You Play Soccer, Football, Golf & More
play_circle_filled Six-Paneled Soccer Balls (UPDATE)
Six-Paneled Soccer Balls (UPDATE)
Adidas' Brazuca Has Been Highly Tested for the 2014 World Cup
Playful Soccer-Inspired Lights
Playful Soccer-Inspired Lights
This Soccer Ball Lamp Will Brighten Up a Little Soccer Fan's Room
Six-Paneled Soccer Balls
Six-Paneled Soccer Balls
Adidas' 2014 World Cup Ball Has Only Six Panels Instead of 32
Gigantic Inflatable Sports Equipment
Gigantic Inflatable Sports Equipment
Keep Track of Your Gear with the Personalized Soccer Ball
Food Waste Discounts
Food Waste Discounts
Diners Exchange Food Waste for Reduced Restaurant Rates
play_circle_filled Cheese Grating Company Credentials
Cheese Grating Company Credentials
Bon Vivant's 'Grater Card' Grates and Promotes Cheese
Compact Enclosed Motorcycles
Compact Enclosed Motorcycles
The Toyota i-Road Electric Personal Mobility Vehicle is Eco-Friendly
Motorcycle-Inspired Automobiles
Motorcycle-Inspired Automobiles
The Toyota i-Road Offers the Maneuverability Without the Exposure
Parisian Discount Markets
Parisian Discount Markets
ANDES is a Small Grocery Store Offering Cheap Food for People in Need
Iconic Sportscar Copycats
Iconic Sportscar Copycats
This Toyota Celica Supra Replica was Built by a Danish Teenager
Skin-Protecting Auto Windscreens
Skin-Protecting Auto Windscreens
The UV Verre Premium Cool on Blocks UV and IR Rays
play_circle_filled Ugly Food Catering
Ugly Food Catering
Culinary Misfits Use Disheveled Fruits and Veggies to Cater Events
Face-Recognizing Rides
Face-Recognizing Rides
Toyota's Smart Insect Prototype Uses Kinect Technology to Identify Owners
play_circle_filled Childlike Concept Cars
Childlike Concept Cars
The Toyota Camatte is Designed for Underage Drivers
Map-Completing Campaigns
Map-Completing Campaigns
The Toyota iQ Street View Fills in What Google Missed
Electric Eco-Friendly SUVs
Electric Eco-Friendly SUVs
The Toyota Rav4 Ev is the First Vehicle of Its Size to Not Use Gas
play_circle_filled Consumption-Cutting Campaigns
Consumption-Cutting Campaigns
Halfsies Wants You to Eat Half-Sized Portions to Fight World Hunger
play_circle_filled Edgy Concept Cars (UPDATE)
Edgy Concept Cars (UPDATE)
Toyota NS4 Concept Car Unveiled at NAIAS 2012
Waste-Powered Gardening
Waste-Powered Gardening
EcoScraps Turns Old Food into High Quality Soil Conditioner