Category
Tech
Delegated Interfaces
Trend cluster
Category
Extreme
POV
Wearable camera footage is enhanced with adventurous and unexpected viewpoints.
3.9
Trend score
Trend
What is the Extreme POV trend?
Extreme POV: With YouTube and social media encouraging user participation, video documentation is becoming more prevalent, causing a rise in more extreme and unusual video captures. Using devices like GoPro cameras to capture point of view shots of animals and sky-high adventures, these examples speak to a growing desire to record all aspects of life, from the extreme to the mundane.
Trend themes
Themes within the Extreme POV trend
Three behaviours holding the trend together01
Point of view cameras
The rise in popularity of wearable, point-of-view cameras like GoPros are allowing for unique and creative shots, such as mounting cameras onto animals, sports equipment, and drones.
02
Automated filming
The development of drones and other automated filming tools are making it easier for amateur videographers to create professional-quality content without hiring expensive camera crews.
03
Livestreaming technology
The increasing interest in livestreaming technology is allowing for real-time broadcasting of unique and immersive experiences to people all over the world.
Industry implications
What the Extreme POV trend means for industry
Where the trend changes the playbookFor
Sports and outdoor recreation
Point-of-view and automated cameras are providing unique and distinctive angles to highlight amazing experiences in sports and outdoor recreation.
For
Media and entertainment
The rise in wearable cameras and automated filming technology are disrupting the media and entertainment industries by changing the way content is created and consumed.
For
Technology and electronics
Livestreaming technology is disrupting the technology and electronics industries by making it easier for people to share their experiences in real-time and communicate with others around the world.
Trend signals
Trend signals for Extreme POV
Trend score 3.9 out of 10, from popularity 65%, activity 44%, freshness 8%.
Popularity65%
Activity44%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Extreme POV trend
9 featured examples from Aug 5, 2014 to Nov 1, 2016CategoryTech
Automated Follower Drones
The 'Staaker' Drone Locks onto its User to Film Their Activities
The Staaker drone's automated features have the potential to disrupt the traditional film and entertainment industry by lowering the skillset required for professional-grade conte…
CategoryTech
Baseball Cap Camera Mounts
The 'Smabow' Baseball Cap Has a Phone and Camera Mount on the Brim
Incorporating camera mounts to a range of apparel such as shirts, jackets or pants.
CategoryTech
Drone-Captured Fireworks
The Yachats Fireworks Display Gives People a Different POV
Drones can be utilized to enhance and diversify videography services, particularly for capturing events like fireworks displays.
CategoryLifestyle
Surfboard Camera Mounts
The 'Nosebone' Allows Surfers to Capture a New Angle of Surfing Footage
Accessories and equipment designed for surfers.
CategoryTech
Camera-Embedded Snorkel Masks
The Royal Journey Snorkel Mask Incorporates a GoPro Camera
Disruptive innovation opportunity: Integrating camera technology into snorkel masks opens up new possibilities for companies in the sporting goods and outdoor equipment industry…
CategoryEco
Pelican POV Videos
This Stunning Pelican GoPro Video Was Captured in Tanzania
Could adopt technology like POV cameras to create engaging content showcasing the work they do to rescue and rehabilitate animals.
CategoryLifestyle
Canine Camera Mounts
GoPro Fetch is a Camera Mount for Dogs That Captures a Dog's Eye View
As pet owners increasingly treat their pets as family members, the pet industry will continue to expand and evolve to meet their needs.
CategoryLifestyle
POV Hockey Cameras
The NHL-GoPro Deal Will Help Fans Take In the Action From Players' Perspectives
As live streaming becomes more commonplace, broadcasters must continue to innovate to keep up and offer viewers a truly entertaining experience.
CategoryTech
Livestreaming Underwater Drones
This Drone's 4K Camera Transmits High-Quality Video In Real Time
Disruptive innovation potential in underwater research and exploration.
