The Smabow baseball cap is a piece of novelty apparel that recognizes the importance of a constant live broadcast. Shaped like a standard, flat-brimmed baseball cap, the Smabow comes with a phone and camera mount atop the front brim, freeing up consumers' hands while still allowing them to transmit what they see.
Facebook Live and other livestreaming video features are readily available to any and all consumers, and those services are indeed popular. However, many people who stream only have their smartphones as hardware, meaning that they have to use their hands to record whatever they stream. The Smabow baseball cap allows social media users the ability to engage with their environment while still recording and transmitting their activity hands-free.
The camera mount on the Smabow is adjustable. It fits most smartphones and can even be set to hold a GoPro.