The Smabow baseball cap is a piece of novelty apparel that recognizes the importance of a constant live broadcast. Shaped like a standard, flat-brimmed baseball cap, the Smabow comes with a phone and camera mount atop the front brim, freeing up consumers' hands while still allowing them to transmit what they see.
Facebook Live and other livestreaming video features are readily available to any and all consumers, and those services are indeed popular. However, many people who stream only have their smartphones as hardware, meaning that they have to use their hands to record whatever they stream. The Smabow baseball cap allows social media users the ability to engage with their environment while still recording and transmitting their activity hands-free.
The camera mount on the Smabow is adjustable. It fits most smartphones and can even be set to hold a GoPro.
What's Driving This Trend
- Hands-free Livestreaming
- Products that allow consumers to livestream without the need for physical holding of cameras or phones, such as camera-equipped apparel.
- Wearable Accessories for Smartphone Photography
- Innovative accessories that feature camera phone mounts to free-up the hands of users while taking photos or recording videos.
- Multipurpose Smartphone Accessories
- Accessories that serve more than one purpose such as a camera mount and hat as a livestreaming tool.
Who This Affects Most
- Fashion
- Incorporating camera mounts to a range of apparel such as shirts, jackets or pants.
- Consumer Electronics
- Developing accessories with integrated camera mounts for a more seamless and hands-free approach to mobile photography and videography.
- Social Media
- Creating products that facilitate easier and more efficient connectivity with a focus on real-time access and sharing of content.
