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Digital Diversity

Artists and brands expand cultural depictions online for consumer praise

Implications - Remix culture has been accelerated by Internet communities, and now brands and artists are remixing cultural imagery into web culture. By reinterpreting everything from brand logos, to emoticons and cultural icons, multicultural twists are inclusive and add to the viral appeal of campaign efforts.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
514,176 Total Clicks
Apr 14 - Sep 14
Warm
Pop CultureWorldMarketingBranding
Featured Examples
Ethnically Swapped Princesses - These Disney Character Swaps Flip the Princesses' Nationalities
SCORE 6.9
Warm 71,649 Clicks Pub: May 13, 14
Ethnically Swapped Princesses
These Disney Character Swaps Flip the Princesses' Nationalities
If you’eve ever wondered what your favorite Disney character would look like if it had a different nationality, the ‘LetThereBeDoodles’ Tumblr blog creatively uses Photoshop to... [More]
Culturally Diverse Emojis - iDiversicons Offers Racial and Gender Representation for Communication
SCORE 5.5
Warm 2,027 Clicks Pub: Jul 29, 14
Culturally Diverse Emojis
iDiversicons Offers Racial and Gender Representation for Communication
A range of diverse emojis has been released thanks to iDiversicons. Representing more racial, gender and sex options for those who like to be as accurate as they possibly can when communicating with... [More]
Ethnically Diverse Emoticons - The Oju Africa Emoticons Aim to Make Emoticons More Inclusive
SCORE 4.1
Average 1,962 Clicks Pub: Apr 1, 14
Ethnically Diverse Emoticons
The Oju Africa Emoticons Aim to Make Emoticons More Inclusive
Oju Africa has introduced the first ‘Afro emoticons’ in a bid to tackle the lack of ethnic diversity in emoticons. The Afro Emoticons are designed to be used on Android platforms; iOS... [More]
Diversity Displaying Doodles - Illustrations Visually Depict Google Diversity Report Statistics
SCORE 4
Average 1,293 Clicks Pub: May 31, 14
Diversity Displaying Doodles
Illustrations Visually Depict Google Diversity Report Statistics
These doodles visually represent the findings of a Google diversity report released earlier this week. The company’s first report was a groundbreaking move in the tech industry, but the... [More]
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