Water bottles are artistically re-branded to generate consumer intrigue
Implications - Seeking to stay relevant among big name beverage brands, water bottles are adopting more artistic packaging designs to generate consumer appeal. Experimenting with shape and abstract aesthetics, these water bottles are bringing unexpected features forward, reflecting a turn towards artisanal branding techniques.
Trend Themes
-
Artisanal Water Packaging — Artistically designed water bottles reflecting a trend towards artisanal branding techniques
-
Minimalistic Water Packaging — Water bottles that portray minimalistic, elegant designs that reflect the product's sophistication and purity
-
Branded Water Packaging — Water bottles that feature branding from popular franchises or feature unique branding for brand identity purposes
Industry Implications
-
Beverage Industry — Companies in the beverage industry can experiment with more creative packaging to generate consumer appeal.
-
Luxury Industry — Businesses in the luxury industry can create high-end packaging design for natural spring water to cater to upscale customers.
-
Marketing Industry — The marketing industry can consider featuring popular franchises to attract more consumers and create brand identity through packaging design.
