When the 'Whizzpopping The BFG Soft Toy' brought the Big Friendly Giant to life at the London Toy Fair Awards, it was named the winner in the plush toy category. The interactive toy is based off of Roald Dahl's character of the same name and boasts the ability to create eight different "whizzpopping" digestive sounds when his stomach is pressed.
The nostalgic toy will be a delight to both kids and adults alike who are fond of the story of the BFG, as well as those who want to discover it for the first time. While the tale of the BFG was originally released in 1982 by Roald Dahl and it remains a classic, there is new interest in the story as it is being released by Steven Spielberg as an fantasy adventure film in 2016.
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