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Literary Giant Toys

Roald Dahl's Big Friendly Giant is Being Sold as an Interactive Plush Toy

— April 12, 2016 — Life-Stages
When the 'Whizzpopping The BFG Soft Toy' brought the Big Friendly Giant to life at the London Toy Fair Awards, it was named the winner in the plush toy category. The interactive toy is based off of Roald Dahl's character of the same name and boasts the ability to create eight different "whizzpopping" digestive sounds when his stomach is pressed.

The nostalgic toy will be a delight to both kids and adults alike who are fond of the story of the BFG, as well as those who want to discover it for the first time. While the tale of the BFG was originally released in 1982 by Roald Dahl and it remains a classic, there is new interest in the story as it is being released by Steven Spielberg as an fantasy adventure film in 2016.
Trend Themes
1. Interactive Plush Toys - Opportunity for creating interactive and engaging plush toys based on popular literary characters.
2. Nostalgic Toys - Opportunity to capitalize on the nostalgia market by producing toys that evoke childhood memories.
3. Movies Inspiring Toy Sales - Opportunity to create toys based on popular movies to drive sales and capture the attention of fans.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity in the toy manufacturing industry by incorporating interactive features into plush toys.
2. Entertainment - Opportunity for the entertainment industry to collaborate with toy manufacturers to create merchandise tied to movies and books.
3. E-commerce - Disruptive innovation opportunity for e-commerce platforms to sell nostalgic and movie-inspired toys to a broad customer base.
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