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Metropolitan Cardboard Puzzles

This Retro Puzzle Toy Celebrates The Spirit of London

— April 13, 2016 — Life-Stages
This cardboard puzzle from Moon Picnic celebrates the city of London and is designed by iconic toy brand Fredun Shapur. The retro puzzle features 3D pieces that are arranged to create a graphic of iconic London imagery like double decker buses and other urban symbols.

Available on Moon Picnic's web shop an in Victoria & Albert Museum's gift shop, this London-themed toy is a reissued version of a cardboard puzzle first introduced in the early 60s. This contemporary take on a retro toy educates children about London's iconography and is one of Fredun Shapur's earliest designs and most popular best-sellers.

In addition to its London-inspired puzzle, the toy brand also offers designs that reference zoo animals, underwater life and farming practices in an educational way.
Trend Themes
1. Retro Puzzle Toys - Disruptive innovation opportunity: Develop more retro-inspired puzzle toys to tap into nostalgia and appeal to both children and adults.
2. Iconic Imagery - Disruptive innovation opportunity: Create puzzles that feature iconic imagery of different cities or cultural symbols to promote learning through play.
3. Educational Toys - Disruptive innovation opportunity: Design puzzles that educate children about various subjects, such as animals, nature, history, and more.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Incorporate retro designs and educational elements into toy manufacturing processes to attract a wider audience.
2. Gift Shops - Disruptive innovation opportunity: Stock more retro-themed cardboard puzzles in gift shops to cater to customers looking for nostalgic and unique gift options.
3. Museum Stores - Disruptive innovation opportunity: Collaborate with toy brands to offer exclusive reissued versions of iconic retro puzzles in museum stores, combining art and play.
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