Known for his work with top brands such as Nike, adidas and Ray-Ban, Luke Choice has established himself as one of the world's most highly sought-after digital artists. Jumping between typography, illustration and 3D design, the Australian-born artist is always on the lookout for new ideas and inspiration.
However, staying ahead-of-the-curve isn't always easy and it took Choice a great deal of time to find his own voice and aesthetic. Instead of setting his sights on fame and fortune, Choice used his love of travel and adventure to fuel his ambitions. It is this passion to explore different people, places and cultures that he credits with his success and his drive to constantly experiment with everything he does.
'A Day in Sydney with Luke Choice' follows the artist as he cruises through Australia’s largest urban metropolis in the all-new Infiniti Q30. Moving seamlessly between art galleries, rustic hikes and even a tattoo parlor, Choice emphasizes the importance of travelling and taking advantage of new experiences. Much like the sophisticated crossover he rides in, Choice is already primed for his next adventure.