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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,235 more

Selling Mystique

Exclusionary and elusive experiences appeal to consumers

Implications - Exclusivity remains at the top of what is appealing and sexy in the minds of consumers, despite the recession. They want to feel as if they are a part of a select elite group, even if it is only a temporary illusion. The more privileged a consumer feels for having access to a product or service, the more the added level of mystique will sell.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 56 Examples:
1,964,178 Total Clicks
Date Range:
Feb 09 — Feb 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Hidden Kitchens
Hidden Kitchens
Troy Adams Design's Concept Keeps Appliances Under Cover
The gallery shows Troy Adams Design’s amazing futuristic concept for a “kitchen within a kitchen.” Actually, you’d hardly know a kitchen even existed because it’s hidden. Think you’re seeing a simple… MORE
Dark Room Dining
Dark Room Dining
O'Noir Toronto Restaurant Lets You Enjoy Dinner Without Seeing it (UPDATE)
Foodies can take their dining experience to a whole new level when they dine at the recently opened O'Noir in Toronto, the sister location to O'Noir in Montreal. O'Noir Toronto allows patrons to dine… MORE
play_circle_filled Hidden In-House Hideaways
Hidden In-House Hideaways
Creative Home Engineering Creates Clandestine Doorways
“A thief cannot burglarize a room he can’t find,” is the old saying, and it’s hard to argue with that logic. Creative Home Engineering is a company that specializes in designing and installing… MORE
play_circle_filled Invite-Only Jewelry Shops
Invite-Only Jewelry Shops
Scott Kay's Exclusive 'SK66' Flagship Boutique
One way to market your product is to make it exclusive. Achieving that can be difficult. Restricting access to your product is the most extreme way to do so. Scott Kay is going to open a new jewelry shop,… MORE
Secret Sushi Bars
Secret Sushi Bars
Uo Japanese Restaurant Can't Be Seen From the Street
How do you eat at a restaurant you can’t find? Well, I guess you wait for articles like this to pop up. Having opened quietly on the second floor of an unmarked building at the beginning of October, the… MORE
Secret Location Dining
Secret Location Dining
CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
It may be hard to find a restaurant where the locations are hidden, the menus change and the invitations are top secret, but CharliesBurgers.ca isn’t about making it easy for you. In fact, the website… MORE
Hidden Campaigns
Hidden Campaigns
Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing
Colgate has come up with a very cool and creative ad campaign to promote their brand and remind people to brush their teeth after eating sweets. The campaign involves putting a stick that looks like a… MORE
play_circle_filled Hidden Garages
Hidden Garages
Lamborghini Luxury Parking Spots
At first glance, this looks like a typical, attached garage with a Lamborghini parked in it and two more in the brick driveway. But wait... with a subtle rumble, the ground starts to move and the luxury… MORE
Exclusive Ongoing Fiestas
Exclusive Ongoing Fiestas
'50 Parties' Project by Ryan McGinness Studios is Absolutely Epic
If you think your parties are epic, try the invite-only '50 Parties' project from Ryan McGinness Studios on for size. These super-exclusive soirees require a guest card for admittance and have a Twitter… MORE
Couture Clubs
Couture Clubs
Invite-Only HauteLook.com Holds Premium Private Fashion Sales
HauteLook.com is an exclusive club that organizes 24-72 hour private online sales of premium fashion and luxury lifestyle brands. Each day, Haute Look sends an e-mail notifying members of the latest sales,… MORE

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Gourmet-to-Go
Gourmet-to-Go
Restaurants Wrap Up Fine Dining Treats for On-the-Go Foodies
Blooming Dining Tables
Blooming Dining Tables
Lotus Furniture Set Blossoms When Needed
Sushi Sandwiches
Sushi Sandwiches
Insanewiches.com Creates the Weirdest Sammies (UPDATE)
Excessively Long Tables
Excessively Long Tables
RUHR2010 Festival is Host to Epic Dining Table
Gruesome Dinner Parties
Gruesome Dinner Parties
Iola Kalliopi Sifakaki's Body-Shaped Tantalus Meal
Glass Restaurants
Glass Restaurants
Nomiya Opens on the Roof of Palais de Tokyo
Underwater Tea Parties
Underwater Tea Parties
Alice in Wonderland Goes Under the Sea in Elena Kalis' Photos
Underwear Pool Parties
Underwear Pool Parties
‘Summer' Captures the Best of Warm-Weather Fun
40 One-of-a-Kind Dining Experiences
40 One-of-a-Kind Dining Experiences
From Treehouse Restaurants to Robot & Monkey Waiters
15 Inedible Sushi Creations
15 Inedible Sushi Creations
From LEGO Nigiri to Fishy Sofas & Cushions
Viral Dance Parties
Viral Dance Parties
One Man Starts the Party at Sasquatch Music Festival
Touch-Screen Future Kitchens
Touch-Screen Future Kitchens
Petr Kubik's Electrolux Futuristic Dining Table
Laboratory Restaurants
Laboratory Restaurants
Madeline's Madteater Offers Visitors Dinner and a Show
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27 Super Cheap Travel Ideas
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Red Light Restaurants
Red Light Restaurants
The Geisha House Opens in the OC
Celebrity-Run Restaurants
Celebrity-Run Restaurants
Robert DeNiro Opens ‘Locanda Verde' in the Greenwich Hotel
Touchpad Countertops
Touchpad Countertops
Sedna_K Italian Kitchen by Marti Guixe Keeps You Connected
Micro-Cube Kitchens
Micro-Cube Kitchens
The Portable Kitchen 'Opening' from Targa Italia
Caged Treehouse Restaurants
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The Yellow Treehouse Opens its Doors in New Zealand
Compact Kitchen Innovations
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Rendez-Vous From Electrolux Opens Up Cuisine
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Flat-Pack Kitchens
Oma's Rache Folds Out to Reveal 3D Dining Room and Kitchen
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Derby Eve Galas
Paris Hilton and Kim Kardashian Host Rival Kentucky Derby Parties
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Department Store Parties
Selfridges 100th ‘Big Yellow Festival' Includes Gay Bingo
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Pole Dancing Parties
Winnipeg Company Takes 'Girls Night In' to the Next Level
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Dining in Beds
The Bedtaste Floating Restaurant in Germany is Multi-Sensual
play_circle_filled Locavore Fast Food
Locavore Fast Food
Pacific Northwest's Burgerville Restaurants Use Local Ingredients
Recession-Friendly Restaurants
Recession-Friendly Restaurants
Potager Natural Cafe Has Mismatched Furniture & No Prices
play_circle_filled Staycation Theatre Parties
Staycation Theatre Parties
75th Oregon Shakespeare Festival is a Fab Vacation Bargain
Portable Kitchens
Portable Kitchens
Dzmitry Samal's 'Kitchen for Singles' Rotates for Prep, Storage and Cooking
Playboy Parties as Prizes
Playboy Parties as Prizes
Absolute Poker Tournament Winners Will Party With Hef and Bunnies
Harmonious Dining Concepts – The 'Boom Food Restaurant' Turns Cuisine To Symphony
Harmonious Dining Concepts – The 'Boom Food Restaurant' Turns Cuisine To Symphony
The 'Boom Food Restaurant' Turns Cuisine To Symphony
Incredible Space-Saving Kitchens
Incredible Space-Saving Kitchens
Futuristic 360° Column Solves the Culinary Conundrum
Budget-Friendly High Fashion
Budget-Friendly High Fashion
‘McQ Alexander McQueen' Fashions Hit the Bargain Racks at
Couture Crunch
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Iconic Bryant Park Fashion Week Shows Coming To An End
Runway Recessionwear
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Maison Martin Margiela Artisanal Models Strut in Household Couture
Inaugural Dining at Home
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Toast To Obama With The Luxury French White House Tablecloth
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Spiral Wine Cellars
Trap Doors That Lead to a Bounty of Vino Are Perfect for Small Spaces
Transformer Restaurants
Transformer Restaurants
3SIX0 Fold-Up Tables Make Way For Dance Floors
Motorcycle-Themed Restaurants
Motorcycle-Themed Restaurants
The Ducati Caffe Exudes Italian Sophistication
Portable Micro Safes
Portable Micro Safes
Sneaky Spy Coins Show the Hidden Value of Money
Minimalist Kitchen Storage
Minimalist Kitchen Storage
Remote Control Island Top Hides Sink and Prep Area
play_circle_filled World of Warcraft-Themed Restaurants
World of Warcraft-Themed Restaurants
Extreme Gamers Find MMORPG Heaven in China
Invite-Only Web Boutiques
Invite-Only Web Boutiques
Chanel-Exclusives
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Expensive Eats
Forbes' Top 10 Priciest Restaurants
play_circle_filled Treetop Restaurants
Treetop Restaurants
The Yellow Treehouse
Global Retail Fashion
Global Retail Fashion
Thakoon Panichgul for Target Go International
Clinical Restaurants
Clinical Restaurants
Hospitalis in Latvia
Glittery Compact Kitchens
Glittery Compact Kitchens
The Isola S Swarovski Island
Mass-Market High Fashion
Mass-Market High Fashion
Isaac Mizrahi Leaves Target for Liz Claiborne
play_circle_filled Prison-Themed Restaurants
Prison-Themed Restaurants
Alcatraz in Tokyo
23 Creatively Hidden and Surprising Ads
23 Creatively Hidden and Surprising Ads
Small-Space Cooking Solutions
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Kitchen Works in a Drawer
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Candles With Hidden Sculptures
The Spirit Candle
Vending Machines As Secret Entrances
Vending Machines As Secret Entrances
Hidden “Bodega” Shop in Boston
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Invite-Only Luxury Shopping Sites
Ideeli
Popsicles With Hidden Prizes
Popsicles With Hidden Prizes
Frozen iPods