Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing

 - Feb 10, 2009
References: colgate & coloribus
Colgate has come up with a very cool and creative ad campaign to promote their brand and remind people to brush their teeth after eating sweets.

The campaign involves putting a stick that looks like a tooth brush inside ice cream and candy products. The stick features the Colgate logo and a message that says, "Don’t forget."

The campaign was created by Y&R (Bangkok, Thailand) with executive creative directors Marcus Rebeschini & ShenGuan Tan, creative director Noppadol Utiswannaku, art directors Kijchapon Patiwongphaisarn & Somchok Kunjaethong, and copywriter Chanissara Ngampan.