Anyone who's ever appreciated a Ducati motorcycle understands the beauty of fine Italian craftsmanship. That's the idea Ducati took when creating its concept restaurant and lounge, Ducati Caffe. Superlative food and wine, atmosphere and luxurious design make a visit to the Ducati Caffe every bit as rewarding as a ride on one of its eponymous motorcycles.
Implications - Luxury car brands often create owner-only experiences to infuse an air of exclusivity and luxury that goes beyond the vehicle, but themed restaurants let non-owners get a glimpse of what this lifestyle would feel like. Branded venues replete with the best in design and food reinforce the company's public perception and make vehicle ownership even more desirable.