Interactive campaigns lead consumers physically to products
Implications - Geography-based branding began with the development of FourSquare, which allows users to “check in” with their physical location. Social media like this transcends online confinement by physically leading consumers to specified places, a method of marketing that is more explicit and interactive, thereby appealing to a consumer need for physical interaction.
5 Featured, 44 Examples:
581,892 Total Clicks
May 10 — Dec 10
Consumer Insight Topics: