Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cutevertising
Advertisers tap into consumer emotion with the use of cute cartoons and babies.
5.5
Trend score
Trend
What is the Cutevertising trend?
Cutevertising: Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter <i>why</i> we smile, it’s that we <i>do</i>, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message.
Trend themes
Themes within the Cutevertising trend
Three behaviours holding the trend together01
Emotional Advertising
The use of cute animals and babies in advertising taps into human emotion, making it an effective way to spread a brand message.
02
CGI Creations
The use of computer-generated images and animation in commercials and ads creates eye-catching and captivating characters that leave a lasting impression on viewers.
03
Exaggerated Metaphors
Associating a product with an exaggerated metaphor, such as the speeding baby in the HP 'Happy Baby' commercial, can effectively communicate a message to the audience while also being memorable and attention-grabbing.
Industry implications
What the Cutevertising trend means for industry
Where the trend changes the playbookFor
Advertising
Emotional advertising and CGI creations are innovative trends that are disrupting and transforming the advertising industry.
For
Marketing
Exaggerated metaphors and emotional advertising provide unique and effective strategies for marketing a product or service to consumers.
For
Entertainment
The use of cute animals, babies, and CGI in commercials and ads is transforming the way companies promote their products and is blurring the line between advertising and entertainment.
Trend signals
Trend signals for Cutevertising
Trend score 5.5 out of 10, from popularity 79%, activity 79%, freshness 8%.
Popularity79%
Activity79%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Cutevertising trend
8 featured examples from Aug 9, 2009 to Nov 29, 2010CategoryLifestyle
Cutevertising for Conservation
Life Magazine Shows Baby Animals to Stir Our Emotions
Wildlife conservation industry can embrace cute branding to promote their work.
CategoryTech
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
The printing industry needs to adapt to the changing technology landscape, creating new solutions for mobile printing and providing innovative products for consumers.
CategoryAutos
Cute CGI Caddisflies
The Max Kostenko Volkswagen Insects are Awkward But Adorable
Using CGI technology and design to create visually captivating marketing campaigns and branding.
CategoryMarketing
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
Opportunity for advertising agencies and marketers to develop innovative and attention-grabbing campaigns that capture audience attention.
CategoryMarketing
Dollipop Campaigns
The Mini Chupa Chups Campaign by DDB Paris is Adorable
Opportunity for toy and collectible companies to collaborate with popular brands and incorporate their products into their own concepts.
CategoryLifestyle
Adorable Animal Advertising
The 'Chofitol' Natural Digestive Ads are Two-Sided
Brands in the food and beverage industry can use animal-centric advertising to promote their products and create an emotional connection with consumers.
CategoryMarketing
Singing Squirrel Commercials
'Kit Kat Squirrels' is a Movie-Worthy Love Story
The advertising industry can explore new ways of using animation and storytelling to create captivating commercials and enhance brand messaging.
CategoryPop Culture
Music-Playing Feline Ads
Keyboard Cat Does World Series Pistachios Ad and Meets Celebrities
Food and beverage brands can utilize viral memes and celebrity collaborations to promote their products in unique and attention-grabbing ways.
