Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,327 more

Cutevertising

Advertisers tap into consumer emotion with the use of cute cartoons and babies

Implications - Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter why we smile, it’s that we do, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
1,446,102 Total Clicks
Date Range:
Aug 09 — Nov 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Cutevertising for Conservation
Cutevertising for Conservation
Life Magazine Shows Baby Animals to Stir Our Emotions
This gallery from Life Magazine captures together some of the ugliest baby animals in a remarkable series of photographs that would melt even those with stony hearts. Animals featured in the Life Magazine… MORE
Speeding Babies
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
A new -- and over-the-top cute -- HP 'Happy Baby' commercial features a baby speeding along highways and through traffic while seated in a walker. The child ends up rolling home, where the proud parents… MORE
Bearded Baby Advertising
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
There is nothing better than eye-catching advertising and the Okuma 'Born to Fish' campaign definitely falls into that category. The fishing retailer's new ads are tagged "Born to Fish" and featured… MORE
play_circle_filled Cute CGI Caddisflies
Cute CGI Caddisflies
The Max Kostenko Volkswagen Insects are Awkward But Adorable
These Max Kostenko Volkswagen insects were made by the illustrator for Krickdesign. They will be used in the car company's upcoming campaign. Looking as if they've buzzed straight out of a Disney-Pixar… MORE
Dollipop Campaigns
Dollipop Campaigns
The Mini Chupa Chups Campaign by DDB Paris is Adorable
This Mini Chupa Chups campaign is definitely going to attract some attention. The concept behind these print ads is simple, yet totally effective. Mini Chupa Chups are delicious, fun and tiny. The campaign… MORE
Adorable Animal Advertising
Adorable Animal Advertising
The 'Chofitol' Natural Digestive Ads are Two-Sided
These adorable photos of baby farm animals are the centre of the 'Chofitol' Natural Digestive ad campaign, but they appear to raise another issue besides indigestion, in advising "don't let your food make… MORE
Singing Squirrel Commercials
Singing Squirrel Commercials
'Kit Kat Squirrels' is a Movie-Worthy Love Story
'Kit Kat Squirrels' is a hilarious commercial that was aired in India and something that has turned two little squirrels into Bollywood stars. In the commercial, a young man happily enjoying his Kit Kat… MORE
play_circle_filled Music-Playing Feline Ads
Music-Playing Feline Ads
Keyboard Cat Does World Series Pistachios Ad and Meets Celebrities
The meme-tastic Keyboard Cat is the star of a World Series pistachio ad that made its debut for the 2010 game. The 15-second commercial is part of the American Picstacio Council’s “Get Crackin’” ad campaign.… MORE

Related Trend Reports & Custom Market Research

Related Examples

Saucy Thin Crust Suckers
Saucy Thin Crust Suckers
These DIY Pizza Pops are Finger-Lickin' Good
Huge Delectable Dollhouses
Huge Delectable Dollhouses
The $15,000 Edible Gingerbread Playhouse is 6 Feet of Sugary Fun
play_circle_filled Living Pigment Swatches
Living Pigment Swatches
The Sherwin-Williams ‘Color Chips World' Ad is Alive
Creepy Insect Art
Creepy Insect Art
Insekta Graphic Design Adds a Skin-Crawling Touch to Artworks
play_circle_filled Viral Feline DJs
Viral Feline DJs
'DJ Kitty' Aims to Give Keyboard Cat a Run for the Money
play_circle_filled Insect Tech Innovations
Insect Tech Innovations
Caterpillar Movement is Driven By Its Stomach
Giant Critter Decor
Giant Critter Decor
These Steampunk Insects by Shojiro Yamauchi Will Add Life to Your Room
Bugged-Out Photography
Bugged-Out Photography
Thomas Shahan Captures Closeups of Colorful Insects
Helping Hand Campaigns
Helping Hand Campaigns
The New Zealand Blood Service 'Thank You' Ads are Emotional
Disturbing Explosive Commercials
Disturbing Explosive Commercials
The Denmark Against Landmines 'Picnic Gone Wrong' Ad is Scary
Charitable Car Commercials
Charitable Car Commercials
Kia 'Drive Change: Court' Makes a Difference in a Beautiful Way
play_circle_filled Nightlife All-Star Ads
Nightlife All-Star Ads
The Puma 'After Hours' Commercial Makes Athletes out of Partiers
Curvaceous Car Commercials
Curvaceous Car Commercials
The 'Extra Cheese' Ad for Volkswagen Features One Hungry Model
play_circle_filled Covert Concept Cars
Covert Concept Cars
First Spy Photos of the Peugeot H1 Concept Car Caught in Iceland
Geographic Baby Apparel
Geographic Baby Apparel
Maptote Onesies are for Your Globetrotting Little One
19 Adorable Baby Photography Features
19 Adorable Baby Photography Features
From Jubilant Baby Photography to Snowboarding Babies
Lottery-Winning Ads
Lottery-Winning Ads
The Loto Francaise des Jeux 'Jacuzzi Delivery' Commercial is Every Man's Dream
play_circle_filled Mastercard Parody Videos
Mastercard Parody Videos
'Your First' From Funny or Die Chronicles the Priceless Moments in Life
Contradicting Candy Ads
Contradicting Candy Ads
The Starbursts "Scottish Koreans" Commercials Makes Light of Controversy
Lollipop Sound Systems
Lollipop Sound Systems
Monodo Candy Speaker Lets You Listen to Sweet Music
Geeky Baby Wigs
Geeky Baby Wigs
The Princess Leia Hair Hat Will Look Adorable On Your Little One
play_circle_filled Cat Meme Parodies
Cat Meme Parodies
Ron Livingston Parodies the YouTube Keyboard Cat Video
Pesty Vuvuzelas
Pesty Vuvuzelas
World Cup Noisemakers Perfect Sound Effect for Rid Insect Repellent Ad
Fake Insect Collectibles
Fake Insect Collectibles
These Laser Cut Paper Ants Could Replace Your Stamp Collection
Interpretive Food Ads
Interpretive Food Ads
This Strange Ad Humorously Explains ‘How Sushi is Made'
Submerged Baby Photography
Submerged Baby Photography
London Baby Swim Offers Swimming Classes for Newborns
Zombie Food Ads
Zombie Food Ads
The Resident Evil 5 Print Campaign Says “You are on the Menu”
play_circle_filled Snowboarding Babies
Snowboarding Babies
Meet the One-Year-Old Snowboarder, Ava Marie
play_circle_filled Homosexual Fast Food Ads
Homosexual Fast Food Ads
The McDonald's Gay Commercial is a First for the Restaurant Giant
Fishy Mantra Ads
Fishy Mantra Ads
The Legal Sea Foods Print Campaign Pokes Fun at Old Adages
Fashionista Baby Diapers (UPDATE)
Fashionista Baby Diapers (UPDATE)
The Huggies Denim Diapers Commercial is Too Cute
Denim Diapers
Denim Diapers
Huggies Little Movers Jeans Diapers Make Your Baby a Trendsetter From Birth
PC Pet Beds
PC Pet Beds
The Computer Monitor Cat Bed is Too Cute to Power Off
Creepy Crawly Accessories
Creepy Crawly Accessories
This Daniel Proulx Steampunk Jewelry Won't Bug You Out
Viral Percussion Pooches
Viral Percussion Pooches
Beatboxing Dog Hits the Interwebs, Signs With Ruff Ryders
Subtly Sultry Bun Ads
Subtly Sultry Bun Ads
The BK Whopper Ads are Hilariously Cheeky
Insect Shrines
Insect Shrines
The Mosquito Monument by Valery Chaliy of Russia Honors World's Most Hated Bug
play_circle_filled Infantile Water Ads
Infantile Water Ads
'We're All Babies Inside,' Evian Advertising Campaign Proclaims
Personified Food Ads
Personified Food Ads
The Bosch Electric Food Chopper Will Make Your Veggies Scream
Baby Bling Photography
Baby Bling Photography
Elisabeth Hoff Captures Kiddies in Diamonds
Suggestive Condiment Stickers
Suggestive Condiment Stickers
Spank Bottle Bottoms Simulate a Taut Tight End on Your Ketchup
Lollipop Thermometers
Lollipop Thermometers
Taiwanese Designers Introduce Kid-Oriented Medical Tools
Movie Icon Food Ads
Movie Icon Food Ads
The McDonalds 'Come As You Are' Campaign Has Some Familiar Faces
Doormat Babies
Doormat Babies
Israeli 'First Hug' Raises Abandonment Awareness With Advertising
play_circle_filled Controversial Junkfood Ads
Controversial Junkfood Ads
Doritos Banned Super Bowl Commercial Bites Off More Than it Can Chew
Internet Meme Tattoos
Internet Meme Tattoos
Keyboard Cat and Fail Whale Ink Prove Geeks Can Bear Brutal Tattoos Too
Viral Video Copycats
Viral Video Copycats
Keyboard Dog Steals the Show from Keyboard Cat
Ring Pop Erasers
Ring Pop Erasers
'Eraser+ing' by AHead Creative Co Blends Bling and Office Supplies
Web Meme Papercrafts
Web Meme Papercrafts
Crafting the Keyboard Cat, the Sneezing Panda and More
Suicide Food Ads
Suicide Food Ads
Carrots and Onions are Dying to Get into Ristorante Cantina
10 Ludicrous Lollipops
10 Ludicrous Lollipops
From H1N1-Thwarting Suckers to Lollibeans
Panda Bread
Panda Bread
Taro Taro Teaches How to Turn Your Loaf Into a Conversation Piece
Epic Meme Shirts
Epic Meme Shirts
Possibly the Best Shirt in the Entire World, the Three Keyboard Cat Moon Tee
Furries as Lovers
Furries as Lovers
Ibai Acevedo's 'Panda de Osados' Takes Animal Love to a New Extreme
play_circle_filled Rollerblading Baby Ads
Rollerblading Baby Ads
Evian Takes Living Young to a Whole New Extreme
Junkfood Passion
Junkfood Passion
Carl's Jr. ‘Hot Chicks Eating Burgers' Contest Wants Your Juicy
play_circle_filled Robot Animal Therapy
Robot Animal Therapy
Paro the Mechanical Baby Seal Helps Sick & Elderly Heal
play_circle_filled Feline Pianists
Feline Pianists
Keyboard Cat Punctuates Awkward Moments With Panache
play_circle_filled Urban Micro Pandas
Urban Micro Pandas
1600 Black Eyed Bears Bring Important Message for WWF
Sunny Spring Cupcakes
Sunny Spring Cupcakes
Bright Seasonal Baking to Put a Smile On Your Face
play_circle_filled Disco Dancing Chicks
Disco Dancing Chicks
Samsung Mobile Uses Baby Animals To Get Your Attention
Fishing-Inspired Tattoos
Fishing-Inspired Tattoos
Body Art to Fall for Hook, Line and Inker
Streetwise Stock-Trading Babies
Streetwise Stock-Trading Babies
E-Trade Talking Baby is Back for Super Bowl 2009
Marketing Candy to Adults
Marketing Candy to Adults
‘Chupa Chups' Lollipop Ads Get Risque
Glorifying Ugliness
Glorifying Ugliness
Hideously Cute Baby Animals
3D Activism Ad
3D Activism Ad
Graphic Anti-Whaling Campaign
play_circle_filled Fight For Kisses Commercial
Fight For Kisses Commercial
Dad Battles Baby In Wilkinson Ad