Advertisers tap into consumer emotion with the use of cute cartoons and babies
Implications - Why do we immediately smile when we see a laughing baby or cuddly creature? In the world of advertising, it doesn’t matter why we smile, it’s that we do, and advertisers are quick to take advantage. With their instant appeal to human emotion, cute cartoons, adorable animals and angelic babies are increasingly being used to spread a brand message.
Trend Themes
1. Emotional Advertising - The use of cute animals and babies in advertising taps into human emotion, making it an effective way to spread a brand message.
2. CGI Creations - The use of computer-generated images and animation in commercials and ads creates eye-catching and captivating characters that leave a lasting impression on viewers.
3. Exaggerated Metaphors - Associating a product with an exaggerated metaphor, such as the speeding baby in the HP 'Happy Baby' commercial, can effectively communicate a message to the audience while also being memorable and attention-grabbing.
Industry Implications
1. Advertising - Emotional advertising and CGI creations are innovative trends that are disrupting and transforming the advertising industry.
2. Marketing - Exaggerated metaphors and emotional advertising provide unique and effective strategies for marketing a product or service to consumers.
3. Entertainment - The use of cute animals, babies, and CGI in commercials and ads is transforming the way companies promote their products and is blurring the line between advertising and entertainment.
8 Featured, 67 Examples:
1,566,935 Total Clicks
Date Range:
Aug 09 — Nov 10
Trending:
Hot
Consumer Insight Topics:
