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Power Friending

Amber Mac's New Book Demystifies Social Media

— June 10, 2010 — Tech
Trend Hunter’s friend Amber Mac has launched a new book titled, “Power Friending - Demystifying Social Media to Grow Your Business.”  (Shipping on Amazon today!) First of all, I already liked the book based on juxtaposition in its two word title… But as a special bonus, I also like the book. 

I often get asked for more resources on how to understand social media, and Amber Mac’s Power Friending will now be my go-to reference point. 

On the back of Amber Mac’s book, I noted, “Social media is here to stay, and Amber Mac’s Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future.”

So take my word for it, and buy the book on Amazon today… Or perhaps the word of her other blurbers, including Tony Robbins and Trend Hunter’s friend Guy Kawasaki:

Steve Chen, Co-founder of YouTube
“Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world. With few equals, Amber has and continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”

Gary Vaynerchuk, WineLibrary.TV, Author of Crush It!
“Amber is one of those rare people that actually lives this social movement and I don’t know about you but I like listening to people that ‘LIVE IT’ more than people who read about it.”

Jeremy Gutsche, Chief Trend Hunter at, Author of Exploiting Chaos
“Social media is here to stay, and Amber Mac’s Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future.”

Guy Kawasaki, Co-founder of Alltop
“It pays to have friends in high places, and Amber is in a very high place in social media. She might not be your friend, but her book is as good as it gets.”

Kevin Rose, Founder of Digg & Revision3
“Amber took the time to deconstruct Digg and give me valuable webusability advice when we were a tiny 3 person company. She alsointroduced me to the then small blog ‘TechCrunch’ years before it became mainstream. I always enjoy chatting w/Amber as she understands social media and where things are going.”

Don Tapscott, Author of Wikinomics and Grown Up Digital
“Social media is becoming the operating system for society, and Amber understands exactly how to thrive in this new environment.”

Dina Kaplan, Co-founder,
Writing from the virtual center of the social media storm, Amber Mac explains exactly how and why your business can benefit from social media. And you could have no better teacher: Amber is the authentic authority on how to use social media to expand your market, learn more about your customers and save on marketing, whether you run a Fortune 100 company or a blog.