Category
Tech
Protocol Delegation
Trend cluster
Category
En Vogue
Electronics
The industries of fashion and technology are no longer clear-cut.
4.0
Trend score
Trend
What is the En Vogue Electronics trend?
En Vogue Electronics: Fashion designers are no longer just fashion designers, nor are tech brands simply devoted to tech. As more consumers value both beauty and function, fashion and tech are coming together to offer the best of both worlds. From joint partnerships between established tech brands and haute couture houses, to sole ventures into the world of tech by traditional fashion labels, two seemingly different industries are inevitably converging.
Trend themes
Themes within the En Vogue Electronics trend
Three behaviours holding the trend together01
Fashion-Tech Convergence
Fashion designers are partnering with established tech brands and creating sole ventures into tech to offer products that combine beauty and function.
02
3D Wearable Tech
Designer 3D glasses and sunglasses, along with fashionable tech gear like touchscreen phones and wearables, are emerging rapidly in the market.
03
Touchscreen Retail and Personalization
Fashion tech companies are implementing technology such as virtual makeovers, touchscreen retail, and personal e-shopping to offer a more seamless and personalized shopping experience.
Industry implications
What the En Vogue Electronics trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands and designers are incorporating technology in a stylish way to create innovative products for consumers.
For
Technology
Tech companies are partnering with fashion brands and designers to create innovative wearable tech products with a focus on design and aesthetics.
For
Retail
Fashion tech companies are transforming the retail experience with the implementation of technology like touchscreen retail and personalization through virtual makeovers and e-shopping.
Trend signals
Trend signals for En Vogue Electronics
Trend score 4.0 out of 10, from popularity 53%, activity 58%, freshness 8%.
Popularity53%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the En Vogue Electronics trend
8 featured examples from Mar 17, 2009 to Nov 22, 2010CategoryTech
Fashionista Touchscreen Retail
DVF and HP Pair Up for a Hi-Tech New York Fashion Week 2010
The fashion industry can utilize technology to enhance the in-store and event experience for consumers and create a competitive edge.
CategoryTech
Fashionable Sound Systems
The Louis Vuitton Speakers are Music to Gold-Garnished Ears
Disruptive innovation opportunity: Custom sound system companies can explore new partnerships with luxury fashion brands to create unique and stylish speakers that cater to the hi…
CategoryLuxury
Haute Designer DJ Booths
Custom Louis Vuitton Acrylic DJ Booth For Really Swank Fetes
Opportunity for event planning and entertainment companies to offer premium, fashion-inspired DJ booths as a unique and luxurious aspect of their services.
CategoryFashion
Fahionable 3D Sunglasses
A Rad Hourani & MYKITA Collaboration
Integrating 3D technology into fashion accessories for a unique and trendy appeal.
CategoryTech
Designer 3D Shades
Fashionable 3D Glasses are the Stylish Way to Watch 3D Films
Companies in the eyewear industry have the opportunity to create designer and prescription 3D glasses that maximize aesthetic appeal and comfort.
CategoryBusiness
Personal E-Shoppers
Google Boutiques.com Propels into the World of Online Fashion
Disruptive innovation opportunity for online fashion retailers to enhance the online shopping experience through personalization and content integration, providing customers with…
CategoryLuxury
Designer Touchscreen Mobiles
The Versace 'Unique' Phone Features a Giant Sapphire Screen
The fashion industry can explore the integration of technology in their designs, creating designer tech products.
CategoryTech
Sleek Designer Touchphones
The Giorgio Armani Samsung Galaxy is Out of this World
Luxury fashion brands have an opportunity to expand their product lines to include high-end tech gadgets.
