Looks like Rad Hourani and MYKITA are under influence of the 3D trend that is picking up in the technology industry.
Combining this technology trend with fashion, Rad Hourani and MYKITA created a fashionable pair of bold and chunky, 3D-styled sunglasses to be worn on the streets -- not just in 3D movie theaters. Although you can't actually see in 3D with these Rad Hourani and MYKITA sunglasses, they are cool.
Implications - With the recent proliferation of 3D cinema, consumers are now very accustomed with the use of 3D glasses. As such, fashion designers are drawing inspiration from 3D cinema as a way to sell wares that are accessible to consumers. Corporations in other industries may similarly draw on the popularity of 3D cinema in order to entice consumers into buying their goods.