Exercise equipment with an interior design element make for healthy homes
Implications - Exercise equipment disguised as home furnishings feed into a consumer need for attractive, multi-purpose merchandise and healthy living. With consumers still feeling the after-effects of the credit crunch, fitness furniture provides a welcome relief from expensive gym memberships while allowing consumers to downsize.
Trend Themes
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Hybrid Workout Furniture — Combining exercise equipment with home furnishings provides consumers with a practical and multi-purpose solution to staying fit while allowing them to downsize. Companies can capitalize on the movement towards healthy living while also addressing the need for simplicity and convenience.
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Innovative Exercise Equipment — Consumers are looking for exercise related products that are fun, accessible and encourage better posture. Companies can innovate new exercise equipment with features such as a built-in ball that follows every movement the sitter makes, drill rest, a treadmill, multiple anchor points, exercise bench, TV and DVD player.
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Fitness-integrated Seating — Consumers want to stay active even when sitting in a chair. Integrating fitness features into seating options is an excellent disruptive innovation opportunity to meet this consumer demand for healthier lifestyles.
Industry Implications
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Furniture Industry — Furniture industry players can explore manufacturing hybrid workout furniture that doubles as home furnishings, providing consumers with practical and multi-purpose solutions for staying fit.
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Exercise Equipment Industry — Manufacturers in the exercise equipment industry can explore innovative products that include features to achieve better posture and can be used to perform stretching and muscle building exercises.
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Office Furniture Industry — Companies that produce chairs for office use can explore integrating fitness features into their seating options enabling users to stay active while sitting for long periods of time.
6 Featured, 47 Examples:
854,272 Total Clicks
Date Range:
Jul 09 — Dec 10
Trending:
Average
Consumer Insight Topics:
