Exercise equipment with an interior design element make for healthy homes
Implications - Exercise equipment disguised as home furnishings feed into a consumer need for attractive, multi-purpose merchandise and healthy living. With consumers still feeling the after-effects of the credit crunch, fitness furniture provides a welcome relief from expensive gym memberships while allowing consumers to downsize.
Trend Themes
1. Hybrid Workout Furniture - Combining exercise equipment with home furnishings provides consumers with a practical and multi-purpose solution to staying fit while allowing them to downsize. Companies can capitalize on the movement towards healthy living while also addressing the need for simplicity and convenience.
2. Innovative Exercise Equipment - Consumers are looking for exercise related products that are fun, accessible and encourage better posture. Companies can innovate new exercise equipment with features such as a built-in ball that follows every movement the sitter makes, drill rest, a treadmill, multiple anchor points, exercise bench, TV and DVD player.
3. Fitness-integrated Seating - Consumers want to stay active even when sitting in a chair. Integrating fitness features into seating options is an excellent disruptive innovation opportunity to meet this consumer demand for healthier lifestyles.
Industry Implications
1. Furniture Industry - Furniture industry players can explore manufacturing hybrid workout furniture that doubles as home furnishings, providing consumers with practical and multi-purpose solutions for staying fit.
2. Exercise Equipment Industry - Manufacturers in the exercise equipment industry can explore innovative products that include features to achieve better posture and can be used to perform stretching and muscle building exercises.
3. Office Furniture Industry - Companies that produce chairs for office use can explore integrating fitness features into their seating options enabling users to stay active while sitting for long periods of time.
6 Featured, 47 Examples:
853,453 Total Clicks
Date Range:
Jul 09 — Dec 10
Trending:
Average
Consumer Insight Topics:
