Adam Ben-David, an entrepreneur and a college student, has officially launched his company GymGym LLC that will market the innovative seating-fitness system, GymGym.
The GymGym exercise chair is specially designed for the well-being of the American workforce, helping them gain their confidence and create a positive working environment. The exercise chair is made from recycled materials and carries a price tag of $599 each.
Implications - North American society often obsesses over vanity. As such, the fitness industry is enjoying considerable success due to their ability to satiate consumers' want to be fit and physically attractive. Consumers, however, are also finding it difficult to commit time to these work out regiments due to busier lifestyles. Companies who are able to offer consumers the ability to stay fit while saving time are likely to enjoy profitable success in the years and decades to come.