18 Creative Movie Promotions

 - Dec 27, 2008
Interactive posters in Sao Paulo subways to promote Robert Pattinson's 'Twilight' vampire movie debut in Brazil. Free & charity film screenings to promote new epic, 'Australia'. Branded vodka to hype a possible Ghostbusters III. These are just a few of the examples of creative promos that Hollywood is trying to keep people interested in their movies during this sad time of credit crunch. See all these and more in the cluster below.

Implications - **I like your last sentence, but your first two are hard to follow. Answer these questions:
Why did this trend come about?
What advantage does this give to businesses?

Branding is crucial when it comes to relating to the consumers of a product that will be released to wordwide. The main thing, is that buyers must remember the products based on the advertisements and branding. By using and playing on the shift of humor businesses can relate and make them seem more human to their broad audiences