These interactive posters are part of an international promotion for 'Twilight.' They were placed in Sao Paulo subways in honor of the release of 'Twilight' in Brazil.
The subway installation featured animated videos of 'Twilight' characters like Robert Pattinson's Edward, entertaining content, a touch-screen interface, and the option to have additional contact sent to passengers' mobile phones via Bluetooth.
The 'Twilight' interactive poster subway campaign was created by Ginga Interactive.
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