These interactive posters are part of an international promotion for 'Twilight.' They were placed in Sao Paulo subways in honor of the release of 'Twilight' in Brazil.
The subway installation featured animated videos of 'Twilight' characters like Robert Pattinson's Edward, entertaining content, a touch-screen interface, and the option to have additional contact sent to passengers' mobile phones via Bluetooth.
The 'Twilight' interactive poster subway campaign was created by Ginga Interactive.
Implications - With so many new advancements emerging each day, modern consumers are only attracted to the most technological innovations. Products that push the limits on what is possible are appealing to customers who desire the most contemporary designs. In order to grow its name, a company could focus on creating all of their items with this in mind.
Key Themes Behind This Trend
- Interactive Posters
- Opportunity for companies to create interactive posters that utilize touch-screen interfaces and offer additional contact options.
- Tech-savvy Promotions
- Companies can leverage technology to create innovative promotions that attract modern and tech-savvy consumers.
- Mobile Engagement
- Growing trend of using mobile devices as a means to engage with consumers through innovative campaigns and promotions.
Where This Applies
- Advertising
- Opportunity for the advertising industry to create interactive and tech-driven campaigns that captivate consumers.
- Entertainment
- Entertainment industry can explore interactive promotional strategies to create buzz and engagement around movies, shows, and events.
- Mobile Technology
- Rapidly evolving mobile technology industry can develop innovative solutions to enable seamless and engaging mobile experiences for consumers.
