These interactive posters are part of an international promotion for 'Twilight.' They were placed in Sao Paulo subways in honor of the release of 'Twilight' in Brazil.
The subway installation featured animated videos of 'Twilight' characters like Robert Pattinson's Edward, entertaining content, a touch-screen interface, and the option to have additional contact sent to passengers' mobile phones via Bluetooth.
The 'Twilight' interactive poster subway campaign was created by Ginga Interactive.
Implications - With so many new advancements emerging each day, modern consumers are only attracted to the most technological innovations. Products that push the limits on what is possible are appealing to customers who desire the most contemporary designs. In order to grow its name, a company could focus on creating all of their items with this in mind.
Interactive Movie Promos
More Stats +/-
Gothic Promo Portraits
Selling Vampires To Teenagers
Safari Vampire Photoshoots
Using Vampires to Sell Newspapers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.