A good idea gets copied. A great idea infects like the plague, multiplying like rabbits on crack.
The creatives behind Improv Everywhere are the masters of guerrilla marketing. It was cool enough when they got 200 people at to pose for Frozen Grand Central Station in New York to freeze in their tracks for five solid minutes, but now they've inspired people in 42 other cities to do the same.
The video above shows the Vancouver Freeze at the Vancouver Art Gallery on February 23rd, 2008. Over 100 people participated.
Since it was posted on January 31, 2008, the video has received 9,360,445 views on YouTube alone. The project received so much buzz, the idea became highly infectious, inspiring people in 42 cities to host their own freeze events in 24 countries.
"Thousands of Global Agents worldwide in places like Romania, Poland, Italy, China, Sweden, and New Zealand have come together to make time stop for five short minutes," Improv Everywhere says.
Improv Everywhere has links to each of the videos on their site.
Meanwhile, here are a few of video responses from my favourite cities:
Zurich, main subway station
The Original in New York
Viral Video Responses
More Stats +/-
Grocer-Branded Recipe Tutorials
Food Waste-Eliminating Apps
Relative-Inspired Furniture Lines
Liberty-Inspired Fragrance Campaigns
Crystal-Encrusted Streetwear Series
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Improv Everywhere Inspires 42 More Frozen Cities
- By: BiancaMar 26, 2008