Improv Everywhere's latest publicity stunt brought time to a standstill. At New York's Grand Central Station, the guerrilla improvisation group had 200 actors freeze, in position, in the middle of the terminal, for five minutes.
The scene is captivating, especially since 500,000 people rush through the station every day. It's incredible to watch as the large group of actors stand frozen in time, completely ignoring the hustling and bustling crowds around them.
Implications - In a society with people who have schedules overflowing with appointments, it's hard to find the time to sit down for some quality entertainment. One way that these busy bodies can be reached is by bringing the entertainment to them on the go. Such publicity stunts are surely something that can be implemented by a variety of companies, allowing them to attain the attention they need.
Stats for Time Standing Still
Trending: Older & Warm
Research: 6,358 clicks in 433 w
Interest: > 3 minutes
Concept: Time Standing Still
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: human mirrors on subways, 700 simultaneous camera flashes, and viral video responses.
Time Standing Still
More Stats +/-
700 Simultaneous Camera Flashes
Human Mirrors on Subways
Viral Video Responses
Spontaneous Public Spectacles
Greeting Total Strangers