Athletic themes in photography signify that skinny is out, fit is in
Implications - The too-skinny model controversy may be on its way out, thanks to a surge in fashion photography focused on athletics and fitness. Emphasizing fitness and muscle tone rather than twig-thin bodies, fitness-themed photography not only puts consumers in a healthier state of mind, it presents opportunities for traditional sportswear brands as well as labels wanting to break into the “athleticouture” scene.
