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Fitvertising

Athletic themes in photography signify that skinny is out, fit is in

Implications - The too-skinny model controversy may be on its way out, thanks to a surge in fashion photography focused on athletics and fitness. Emphasizing fitness and muscle tone rather than twig-thin bodies, fitness-themed photography not only puts consumers in a healthier state of mind, it presents opportunities for traditional sportswear brands as well as labels wanting to break into the “athleticouture” scene.

SCORE 4.9

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6 Examples, 51 Related: 1,496,822 Total Clicks

Date Range: Apr 10 - Dec 10

Trending: Warm

Consumer Insight Topics: Fashion Marketing Lifestyle Health Print

Featured Examples

Sultry Athletic Spreads - This Sports-Themed Editorial by Photographer Akila Berjaoui is Motivating

SCORE 6.8

Warm 60,943 Clicks Pub: Jul 9, 10

Sultry Athletic Spreads

This Sports-Themed Editorial by Photographer Akila Berjaoui is Motivating

I've never been one for sports, physical activity or even a brisk stroll to the corner store, but this spread by photographer Akila Berjaoui has finally convinced me that invigorating physical activity… [More]

Fierce Sporty Fashion - The Elle 'Dynamism in Motion' Spread Collects Beauty and Athleticism

SCORE 6.3

Warm 42,139 Clicks Pub: Nov 28, 10

Fierce Sporty Fashion

The Elle 'Dynamism in Motion' Spread Collects Beauty and Athleticism

As the Elle 'Dynamism in Motion' spread shows, it is completely feasible for women to be athletic, sporty and fashionably fierce at the same time. Photographed by Julius Bramanto, this shoot will make… [More]

Bull-Horned Babes - Marc Adrian Captures Movement in his Models

SCORE 5.1

Warm 13,629 Clicks Pub: Oct 20, 10

Bull-Horned Babes

Marc Adrian Captures Movement in his Models

Marc Adrian doesn't seem to be a fan of static images. If you take a quick look at the featured gallery, you'll see that his photographs are full of movement. A well-traveled photographer, according to… [More]

Fierce Fitness Photography - Milan Vukmirovic Gets Physical for L'Officiel Hommes Issue 20

SCORE 4.7

Average 9,439 Clicks Pub: Oct 19, 10

Fierce Fitness Photography

Milan Vukmirovic Gets Physical for L'Officiel Hommes Issue 20

This spread for L’Officiel Hommes issue 20 is a frenzy of physical fitness efforts and hot male models. Photographed by Milan Vukmirovic, the shoot consists of two male models, Simon Nessman and Juan Miguel… [More]

Vibrant Fitness Fashion - Reina Montero Shines in a Workout Fashion Shoot

SCORE 5.2

Warm 13,840 Clicks Pub: Nov 19, 10

Vibrant Fitness Fashion

Reina Montero Shines in a Workout Fashion Shoot

The latest editorial for Ones2Watch features model Reina Monetero in upscale workout fashion. The shoot entitled 'Reina at the Gym' includes designs from American Apparel, Galliano and Ray-Ban, to name… [More]

Business Suit Fitness Shoots - For 'No Sweat' in T Magazine, Aiden Andrews Works It Out

SCORE 1.5

Untested 6,140 Clicks Pub: Apr 10, 10

Business Suit Fitness Shoots

For 'No Sweat' in T Magazine, Aiden Andrews Works It Out

'No Sweat' in T Magazine presents a comical editorial of business suit exercises. 'No Sweat' was photographed by Matthew Kristall and set in the New York Times headquarters. Ford model Aiden Andrews breaks… [More]