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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,605 more

Fitvertising

Athletic themes in photography signify that skinny is out, fit is in

Implications - The too-skinny model controversy may be on its way out, thanks to a surge in fashion photography focused on athletics and fitness. Emphasizing fitness and muscle tone rather than twig-thin bodies, fitness-themed photography not only puts consumers in a healthier state of mind, it presents opportunities for traditional sportswear brands as well as labels wanting to break into the “athleticouture” scene.
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
1,548,390 Total Clicks
Date Range:
Apr 10 — Dec 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sultry Athletic Spreads
Sultry Athletic Spreads
This Sports-Themed Editorial by Photographer Akila Berjaoui is Motivating
I've never been one for sports, physical activity or even a brisk stroll to the corner store, but this spread by photographer Akila Berjaoui has finally convinced me that invigorating physical activity… MORE
Fierce Sporty Fashion
Fierce Sporty Fashion
The Elle 'Dynamism in Motion' Spread Collects Beauty and Athleticism
As the Elle 'Dynamism in Motion' spread shows, it is completely feasible for women to be athletic, sporty and fashionably fierce at the same time. Photographed by Julius Bramanto, this shoot will make… MORE
Bull-Horned Babes
Bull-Horned Babes
Marc Adrian Captures Movement in his Models
Marc Adrian doesn't seem to be a fan of static images. If you take a quick look at the featured gallery, you'll see that his photographs are full of movement. A well-traveled photographer, according to… MORE
Fierce Fitness Photography
Fierce Fitness Photography
Milan Vukmirovic Gets Physical for L'Officiel Hommes Issue 20
This spread for L’Officiel Hommes issue 20 is a frenzy of physical fitness efforts and hot male models. Photographed by Milan Vukmirovic, the shoot consists of two male models, Simon Nessman and Juan Miguel… MORE
Vibrant Fitness Fashion
Vibrant Fitness Fashion
Reina Montero Shines in a Workout Fashion Shoot
The latest editorial for Ones2Watch features model Reina Monetero in upscale workout fashion. The shoot entitled 'Reina at the Gym' includes designs from American Apparel, Galliano and Ray-Ban, to name… MORE
Business Suit Fitness Shoots
Business Suit Fitness Shoots
For 'No Sweat' in T Magazine, Aiden Andrews Works It Out
'No Sweat' in T Magazine presents a comical editorial of business suit exercises. 'No Sweat' was photographed by Matthew Kristall and set in the New York Times headquarters. Ford model Aiden Andrews breaks… MORE

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