Athletic themes in photography signify that skinny is out, fit is in
Implications - The too-skinny model controversy may be on its way out, thanks to a surge in fashion photography focused on athletics and fitness. Emphasizing fitness and muscle tone rather than twig-thin bodies, fitness-themed photography not only puts consumers in a healthier state of mind, it presents opportunities for traditional sportswear brands as well as labels wanting to break into the “athleticouture” scene.
Trend Themes
1. Fitness-themed Photography - The surge in fashion photography focused on athletics and fitness is emphasizing fitness and muscle tone rather than twig-thin bodies, presenting disruptive innovation opportunities for traditional sportswear brands as well as labels wanting to break into the 'athleticouture' scene.
2. Vibrant Workout Fashion - The trend towards upscale and trendy workout fashion presents disruptive innovation opportunities for athleisure and fitness brands looking to energize the social aspect of working out while standing out in hot spandex.
3. Fierce Athletic Spreads - The trend towards athletic themes emphasizes the combination of fashion and athleticism, presenting disruptive innovation opportunities for fashion brands to showcase dynamic fluidity, beauty, and grace.
Industry Implications
1. Athleisure - The trend towards upscale and trendy workout fashion and fitness-themed photography presents disruptive innovation opportunities for athleisure brands looking to energize the social aspect of working out while standing out in hot spandex.
2. Fashion - The trend towards athletic themes emphasizes the combination of fashion and athleticism, presenting disruptive innovation opportunities for fashion brands to showcase dynamic fluidity, beauty, and grace.
3. Fitness - The surge in fashion photography focused on athletics and fitness presents disruptive innovation opportunities for traditional sportswear brands as well as labels wanting to break into the 'athleticouture' scene.
